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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 223
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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. It’s pushing businesses to pivot from traditional methods of tracking and understanding user behavior to more ethical and privacy-centric approaches.

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Data Clean Rooms Add Complexity To The Data Deprecation Conundrum

Forrester eCommerce

The flurry of changes in the advertising and marketing ecosystem driven by cookie and ID deprecation, rising walled gardens, and privacy-preserving measures, has B2C marketers scrambling for solutions to help them develop data-driven marketing strategies.

B2C 369
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Preparing for a Very Generative AI Holiday Shopping Season

Retail TouchPoints

Preserving customer trust and privacy should be top-of-mind for retailers looking to make generative AI a bigger part of their holiday shopping strategy. As a marketing leader with global experience, he excels at delivering prospects and customers for leading B2B and B2C brands. Ken Yanhs is the Chief Marketing Officer at Zoovu.

Toys 230
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How Apple’s mail privacy will change email marketing

Kibo

Privacy protection is more important than ever to consumers. This month, Apple joined Google and Yahoo with plans to ramp up email privacy protections for its users. This month, Apple joined Google and Yahoo with plans to ramp up email privacy protections for its users. What is mail privacy protection?

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How to avoid data issues during a digital transformation

GetElastic

Gonzales recently shared her experience in the ebook, Getting Started with B2B Ecommerce. All companies can have messy data, but B2B companies especially can have a hard time with data management and governance. Many B2B businesses are just moving to digital, some still haven’t made the leap yet. Data is everything.

B2B 186
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SouqBox Review – Everything You Need to Know

Ecommerce Platforms

Most B2B companies still choose to trade offline – currently, the offline B2B industry generates a massive $6.7TN annually. However, for smaller offline B2B businesses, moving to the online world is no small feat. SouqBox is also designed to grow with B2B businesses too. Privacy policy. Contact email.