article thumbnail

Unlocking the Power of Multi-Channel Programmatic Marketing

ROI Revolution

Embracing a multi-channel programmatic marketing strategy is no longer an option. 75% of shoppers use multiple channels before making a purchase. To engage your audience, you need to diversify your marketing efforts and utilize emerging channels. It’s time to embrace a multi-channel approach.

article thumbnail

How to Create a B2B Content Strategy

Kissmetrics

B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Why Do You Need a B2B Content Marketing Strategy? As mentioned, B2B content marketing presents different challenges from B2C content marketing. The answer?

B2B 314
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Primaseller Review: Multi-channel Inventory and Sales Management, Without the High Price Tag

Ecommerce Platforms

You end up having miscommunications on inventory between the channels, customers get upset when the inventory isn't available, and the order management isn't exactly as easy as it is with an individual online shop. The great part is that all of the inventory is automatically tracked when sales are made, regardless of the channel being used.

article thumbnail

Best CRM for Shopify? Our Favorite Apps and Integrations

Groove

The best Shopify CRMs can help you: Convert leads into customers Increase brand and product awareness Address the after-sales concerns of your customers Additionally, the best CRM for Shopify is particularly useful for companies who leverage business-to-business (B2B) eCommerce.

Shopify 358
article thumbnail

Best CRM for Shopify? Our Favorite Apps and Integrations

Groove

The best Shopify CRMs can help you: Convert leads into customers Increase brand and product awareness Address the after-sales concerns of your customers Additionally, the best CRM for Shopify is particularly useful for companies who leverage business-to-business (B2B) eCommerce.

Shopify 358
article thumbnail

7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

B2B ecommerce will reach $1.2 of all B2B sales in the U.S. Just by the end of 2017, Forrester expects B2B ecommerce to reach $889 billion and represent 11% of total B2B sales in the U.S. That’s a monumental shift from outbound sales to inbound strategies for B2B businesses. Upgrade Your B2B Ecommerce Software.

B2B 251
article thumbnail

Wholesale Ecommerce Explained: 1 Site, 3X Sales with Automation and Personalization for B2B Online Wholesalers

BigCommerce

It’s hard not to start any article about B2B or wholesale ecommerce without dropping the market size bomb: Global B2B online sales surpassed $ 7.6 alone, B2B and wholesale ecommerce will top $1.1 That’s a 262% difference between B2B and B2C revenue globally, and a 68% difference in the U.S. trillion in 2017. In the U.S.

B2B 333