article thumbnail

4 Paid Search Strategies for the Aftermath of COVID-19

ROI Revolution

If you can only provide promotional incentives for a short time, publish ad copy, extensions, and display ads in paused status to enable quickly when your PPC account starts to feel the pressure of increased ad depth and rising CPCs. Conversion Optimization During COVID-19. Know Your Devices. SEO Checklist for COVID-19.

PPC 144
article thumbnail

Everything I Taught You About SEO Was Wrong

Kissmetrics

He’s in the B2C world and is selling fitness supplements. per click when it comes to PPC ads. So much so, Nationwide will still generate sales, but nowhere near the percentage of that AAA PPC landing page. In reality, more revenue is what’s really important… that’s why PPC experts have the correct mindset.

SEO 259
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Inflow Insights

Google Shopping ads (also known as Google Product Listing Ads, or PLA’s) are probably the best fit if you’re a B2C selling products online. 12 – Product SKU’s, Part-Numbers, and Model Numbers Are a PPC Specialist’s Dream. All you need to participate here is a product feed and an eCommerce website.

eCommerce 156
article thumbnail

How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. To help you make the most of your paid and organic efforts, we partnered with the experts at Digital Commerce 360 to show you strategic insights to optimize and strengthen both channels in a webinar last week.

eCommerce 173
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. To help you make the most of your paid and organic efforts, we partnered with the experts at Digital Commerce 360 to show you strategic insights to optimize and strengthen both channels in a webinar last week.

eCommerce 193
article thumbnail

How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. To help you make the most of your paid and organic efforts, we partnered with the experts at Digital Commerce 360 to show you strategic insights to optimize and strengthen both channels in a webinar last week.

eCommerce 122
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2020]

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. To help you make the most of your paid and organic efforts, we partnered with the experts at Digital Commerce 360 to show you strategic insights to optimize and strengthen both channels in a webinar last week.

eCommerce 158