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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Optimizely

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. Own your customer data.

B2C 210
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How to get repeat customers: Proven strategies for success

Omnisend

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

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PepsiCo martech leader unveils game-changing marketing strategies

365 Retail

For many B2C brands like PepsiCo, classic personalisation has meant plugging simple forms of data like email, names, addresses or recent purchases into outbound channel communications to ensure touchpoints are viewed as timely, relevant and contextual. Perfecting the retail personalisation journey. And he’s not alone.

Games 57
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How Integrations Power B2C Marketing

Optimizely

But in the world of B2C marketing, many aren’t yet using integrations to their full potential. For years, marketers have solved new challenges with point solutions that solve one specific problem. That’s why integrations are the key technology that will power B2C marketing in 2018. Integrate all your customer data.

B2C 170
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The Latest Digital Marketing Trends in Retail Industry That Drive Sales and Engage Shoppers

RETAIL MANAGEMENT SOFTWARE

Since the pandemic, many retailers have adopted new technologies to communicate with customers through new channels, offer new delivery and pickup options, and highlight free cancellation policies or automated refund systems to give your customers an added sense of security. First-Party Data Marketing Is The New Norm.

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WePay Review for 2019: Is This the Right Option for Merchants?

Ecommerce Platforms

These days, the digital world, combined with mobile point of sale systems, easy eCommerce management options and a range of other tools means that it's easier than ever to launch your own business online. WePay's flexible API is now available for all manner of B2B, B2C, and P2P funding options. Aren't we all? Funds settlement.

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How In-Store Data Drives Digital Marketing Success

Optimizely

If you have a loyalty program as part of your store experience, you’ll at least be able to get an overview of what they’ve bought before and when through your point of sale (POS). What is in-store data? When you have this information in a single place, you know how best to grow a loyal customer base.

Marketing 225