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The Empowered Marketer: What B2C Brands Can Learn from B2B Marketing

Optimizely

How does that help you as a B2C marketer? What B2C brands can learn from B2B marketers. ….and I was working on another post at the same time for a competitor and the editor of that company had asked me to include my bio at the bottom. But wait, B2B? The importance of writing engaging content that drives revenue. and much more.

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Magento, NetSuite Conferences Illustrate What B2C Can Teach B2B

RTP blog

By Glenn Taylor, Senior Editor While the Retail TouchPoints team is gearing up for next week’s 2018 Retail Innovation Conference in New York City, I had the opportunity to attend two user conferences this week in Las Vegas — Magento Imagine and NetSuite SuiteWorld.

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Which Super Bowl LII Ads Scored Touchdowns?

RTP blog

Debbie Hauss, Editor-in-Chief: Super Bowl ads, at approximately $5 million for 30 seconds , are apparently most affordable for brands , and insurance and automobile companies vs. more traditional retailers. But there are lessons to be learned for all B2C companies. In 2018 these were three key themes: 1. out of my head.

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The Empowered Marketer: Best of 2018

Optimizely

Nearly a year after launching The Empowered Marketer , it’s time to reflect back on the many fascinating and insightful B2C marketers we were lucky enough to interview. Would we be able to convince smart ecommerce and B2C marketers to share their insights as guests? Aaron Orendorff, Editor in Chief for Shopify Plus.

Marketing 150
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NP Summit 2021: A Free, Online Digital Marketing & Sales Summit for Small Businesses

Kissmetrics

Kelsey Jones, editor-in-chief at Neil Patel and SEO content strategist, explores the most common SEO mistakes that hurt small businesses — and shows you how to fix them. Editor-in-Chief at Neil Patel and SEO Content Strategist. As editor-in-chief of Neil Patel, she manages the editorial strategy and process. Related Links.

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Best Headless Commerce Platforms in 2023

GetElastic

Editor's Note: This post was originally published on December 16, 2021 and has been updated for relevancy on June 2, 2023. Commercetools Headquarters: Munich, Germany Number of Employees: 648 Website: www.commercetools.com Company Overview: Commercetools is a platform for B2C and B2B commerce.

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ESW Named As Shopware Gold Technology Partner

ESW

ENDS Notes to Editors About ESW: ESW is the leading global and domestic direct-to-consumer (DTC) ecommerce company, empowering the world’s best-loved brands and retailers to expand their DTC channel.