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Expanding Global Commerce: ESW Cartridge for B2C Commerce Launches on Salesforce AppExchange

ESW

Expanding DTC channels to global markets involves many complex and moving parts. The ESW Cartridge for B2C Commerce is a light-touch integration that lets brands give their customers a seamless, domestic-equivalent purchase and post-purchase experience. And now, that solution is available for SFCC clients on the Salesforce AppExchange.

B2C 78
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Brands Need a Dedicated Balance Sheet for Customer Health

Retail TouchPoints

Many companies are accustomed to viewing performance by channel, by store or by product. The health of a company’s relationship with these individuals transcends the store, the channel and the product. For today’s B2C brands, nothing happens outside the context of the customer. That needs to change. The New Balance Sheet.

Customer 295
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The Heart of Commerce: Product Data Management + Catalog Functionality

GetElastic

The product data management and catalog functionality are the heart of any commerce solution, as they define what can be sold to customers and how quickly new products can be brought to market across different channels. This dated functionality is often extremely rigid, both in terms of product data and catalog management.

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10 Key Tips for Scaling Personalization in Retail

Retail TouchPoints

For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Predict the future: So often, companies’ attempts to build personalization capabilities take them on a multi-year trajectory that lands them at parity with the past once they arrive.

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How to Choose The Right PPC Agency

Kissmetrics

But year after year, global ad spend across every major PPC channel is growing even higher. So if you’re looking to hire an agency to create and manage your PPC campaigns but aren’t sure where to start, you’re in the right place. They focus on the right PPC channels. There’s no right or wrong marketing channel.

PPC 279
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Top 10 B2B eCommerce Website Examples

GetElastic

While the B2C market is changing at a fast pace to keep up with customer demand, the B2B market, is also shifting in needs and feature desires. “If Just like B2C, eCommerce adoption will become inevitable even for those in the B2B space. As our founder Harry Chemko stated back in 2018 – B2B will look more like B2C. Easy returns.

B2B 147
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Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

No matter the size of your B2B or B2C eCommerce business, Klaviyo can help your store grow. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Multi-variate testing. Reach Customers On Any Channel. Manage Audience Data With Tags. Segmentation.