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Meet Your Newest B2C Martech Analyst

Forrester eCommerce

Do you work with marketing resource management (MRM) or mobile engagement automation (MEA) tools? I’m Steph, the newest member of Forrester’s B2C martech research team. I’ve been at Forrester for four years, first as a research associate and most recently as a researcher on the B2C marketing […].

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Customer Service is Personal, so Show Me the Love

Retail TouchPoints

Make sure your mobile customer experience is optimized. With 64% of online shoppers completing at least half of their customer service on mobile devices, a mobile-first experience is mandated. Like me, other shoppers may not be getting the information they need to make smart decisions.

Live Chat 196
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How Integrations Power B2C Marketing

Optimizely

But in the world of B2C marketing, many aren’t yet using integrations to their full potential. Marketers ended up wrangling multiple tools: an ecommerce platform, an email service provider, mobile marketing software, paid ad platforms, and more. That’s why integrations are the key technology that will power B2C marketing in 2018.

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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Optimizely

Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. But it takes a major shift in thinking and technology to pull it off. The many systems of B2C marketing. Retargeting ads on Google.

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How to Use Voice as a B2C Acquisition Channel

Optimizely

You already know that voice is a growing trend in technology, but do you know exactly how big it really is? With 75% of households expected to have a voice-enabled device by 2020 , voice is far more than a trend: it’s the fastest growing technology since the iPhone. Is it on your website or mobile app? Or is it through payment?

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Technology & Electronics Ecommerce Site Design

BigCommerce

Selling technology is hard. It’s an industry that lives in the margins of both B2B and B2C. This means that technology sellers online must carry a wide swath of items at various price points, and be able to negotiate for the bigger deals. Here is how 4 various technology sites optimize for price, products and profitability.

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Become an Empowered B2C Marketer

Optimizely

If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while. Empowered B2C marketers can get this actionable insight themselves, without having to become a data scientist overnight.

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