article thumbnail

38 Ecommerce Terms Every Marketer Needs to Know

Optimizely

Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. Cross-selling – A sales technique used to sell a related or complementary product to a customer in order to get them to spend more and drive up CLTV.

eCommerce 199
article thumbnail

#CCS23: Composable Commerce, ChatGPT and Data, Data, Data

Retail TouchPoints

But it’s retailers’ reluctance to move their point of sale (POS) systems from a traditional client/server setup to a cloud-based architecture that really slows down progress. They see their interaction with the brand regardless of the touch point used, so consistency and connection through touch points are essential.”

POS 268
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Different Types of POS Systems: Quick Guide For Retail Business Owners

Korona

If you run a liquor store , QSR , golf course , grocery store , convenience store , or any other type of B2C business, you’ll need to equip it with a point of sale system. Tablet point of sales systems. Touch-Screen point of sale systems. Tablet Point of Sale Systems. Table of contents.

POS 40
article thumbnail

Different Types of POS Systems: Quick Guide For Retail Business Owners

Korona

If you run a liquor store , QSR , golf course , grocery store , convenience store , or any other type of B2C business, you’ll need to equip it with a point of sale system. Tablet point of sales systems. Touch-Screen point of sale systems. Tablet Point of Sale Systems. Table of contents.

POS 40
article thumbnail

API Business Models and How They Future Proof eCommerce

GetElastic

APIs can be described as the connective tissue that enables a multi-solution architecture to deliver business value. Today's digital economy makes multi-channel the expected norm of buyers, even more so after the pandemic. . Such APIs are often integrated into scenarios like eCommerce stores or point-of-sale devices.

Payments 148
article thumbnail

PepsiCo martech leader unveils game-changing marketing strategies

365 Retail

For many B2C brands like PepsiCo, classic personalisation has meant plugging simple forms of data like email, names, addresses or recent purchases into outbound channel communications to ensure touchpoints are viewed as timely, relevant and contextual. This can drive efficiency and efficacy. . The future looks exciting.

Games 59
article thumbnail

How to get repeat customers: Proven strategies for success

Omnisend

You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it? In the B2C ecommerce space, it’s $68 per customer. They generate 44% of revenue and 46% of orders.