Forrester eCommerce

FEBRUARY 23, 2024

The California attorney general’s office reached a settlement with DoorDash after the food delivery company sold customer data without proper notice or opt out controls. It got slapped with a measly $375,000 fine (for context, DoorDash’s stock price is $122 and change), but don’t brush this off as a one-and-done. A closer look at the […]

Customer Data 418

Customer Data Customer B2C Marketing 418

Forrester eCommerce

APRIL 7, 2023

This week, I attended the Global Privacy Summit, hosted by the International Association of Privacy Professionals. This is my fourth time attending, and the shortest way to recap the event is: AI is so hot right now.

Events 195

Events B2C Marketing 195

Forrester eCommerce

MARCH 8, 2024

With two moves, the federal government bucked its reputation for moving at a glacial pace this week. First, the Federal Trade Commission dropped a blog post stating that “Browsing and location data are sensitive. Second, the House of Representatives’ Committee on Energy and Commerce moved forward with two bills in response to President […]

Marketing 418

Marketing Blog B2C Customer 418

Forrester eCommerce

OCTOBER 25, 2022

Read our B2C marketing predictions for 2023. Short-term wins will be the name of the game next year. Yet a few savvy CMOs will blend both offense and defense into a smart growth strategy.

B2C 195

B2C Marketing Games Technology 195

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. It’s pushing businesses to pivot from traditional methods of tracking and understanding user behavior to more ethical and privacy-centric approaches.

Social Media 311

Social Media B2C B2B Customer Data 311

Forrester eCommerce

MAY 24, 2022

The flurry of changes in the advertising and marketing ecosystem driven by cookie and ID deprecation, rising walled gardens, and privacy-preserving measures, has B2C marketers scrambling for solutions to help them develop data-driven marketing strategies.

B2C 369

B2C Marketing B2B Technology 369

Forrester eCommerce

AUGUST 19, 2020

B2C marketers’ most pressing top-of-mind issue is how data deprecation will impact targeting, measurement, personalization, and digital media buying. Data deprecation restricts tracking and access to consumer data due to regulatory, browser, walled-garden, or consumer actions.

B2C 307

B2C Marketing Consumer Management 307

Forrester eCommerce

OCTOBER 30, 2019

Regulations, consumer wariness, and the consequences of misbehavior will create a challenging landscape for B2C marketers and brands.

B2C 324

B2C Marketing Consumer Customer 324

ChannelAdvisor

JUNE 23, 2022

Forrester isn’t beating around the bush in its most recent assessment of the B2C environment. The new report, Vast, Fast, and Relentless: Consumer Buying Enters a New Era , looks at the state of the customer-empowered commerce landscape — and what’s to come for B2C businesses who are ambitious enough to keep up. The choice is yours.

B2C 91

B2C eCommerce Travel Consumer 91

Forrester eCommerce

JUNE 27, 2022

For B2C marketers, first-party data is a lot like “Zoolander’s” Hansel: “so hot right now.” In Forrester’s Q1 B2C Marketing CMO Pulse Survey, 2022, a whopping 76% of B2C marketing respondents said that they are […].

B2C 369

B2C Marketing Customer Customer Experience 369

ChannelAdvisor

JUNE 23, 2022

Forrester isn’t beating around the bush in its most recent assessment of the B2C environment. The new report, Vast, Fast, and Relentless: Consumer Buying Enters a New Era , looks at the state of the customer-empowered commerce landscape — and what’s to come for B2C businesses who are ambitious enough to keep up. The choice is yours.

B2C 59

B2C eCommerce Travel Consumer 59

Forrester eCommerce

JUNE 25, 2021

Yesterday, Google announced an updated timeline for its Privacy Sandbox milestones; in its blog post are two major announcements that marketers should focus on: Google says it’s planning to develop a more rigorous process to test and deploy Privacy Sandbox proposals across various use cases, like ad measurement, targeting, and fraud detection. (..)

Blog 368

Blog Marketing B2C Customer 368

Forrester eCommerce

JANUARY 4, 2024

Part of Google’s broader Privacy Sandbox initiative, this change affects 1% of Chrome users globally — about 30 million people. Today, Google began rolling out Tracking Protection, a new feature that limits the use of cross-site tracking by deprecating third party cookies by default.

B2C 259

B2C Consumer Marketing Customer 259

Kibo

SEPTEMBER 2, 2021

Privacy protection is more important than ever to consumers. This month, Apple joined Google and Yahoo with plans to ramp up email privacy protections for its users. This month, Apple joined Google and Yahoo with plans to ramp up email privacy protections for its users. What is mail privacy protection?

Marketing 62

Marketing Download Recommendation Social Media 62

Retail TouchPoints

JANUARY 24, 2024

Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments. Lance Owide is the Director of B2B for BigCommerce , an open, composable ecommerce platform for established and fast-growing large B2C and B2B brands.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Forrester eCommerce

SEPTEMBER 9, 2022

French retailer Sephora became the first company to be penalized under the California Consumer Privacy Act (CCPA) for not disclosing to consumers that it sells their personal information, failing to respect users’ Global Privacy Control as an opt-out, and neglecting to correct these infractions by the deadline.

Information 195

Information Consumer Retail B2C 195

Forrester eCommerce

JULY 28, 2022

Here we go again: Yesterday, Google announced that it will expand the testing window of its Privacy Sandbox APIs and delay its deprecation of third-party cookies until the end of 2024. Like last time, the company cited feedback from the industry for “the need for more time to evaluate and test the new Privacy Sandbox […].

B2C 195

B2C Marketing Customer 195

Forrester eCommerce

FEBRUARY 5, 2020

Unfortunately, this data dependency has put them in a precarious situation: The once abundant pool of consumer data is drying up thanks to privacy regulations, browser protections, and walled gardens’ unwillingness to share data […].

Marketing 453

Marketing Consumer B2C Management 453

Forrester eCommerce

MARCH 6, 2019

Over and over, clients tell us they just don’t get enough funding for the kind of privacy programs they want to create. In fact, many privacy budgets shrank in 2019, after firms were forced to spend more than they expected on GDPR compliance in 2018. But what if we told you that customer-centric privacy programs […].

Customer 349

Customer B2C Marketing 349

Forrester eCommerce

JANUARY 11, 2022

From increasingly strict data privacy in government and big tech to tectonic shifts in consumers’ digital behaviors to the innovation programs to meet consumers […].

Consumer 369

Consumer Customer B2C Marketing 369

Forrester eCommerce

JANUARY 11, 2022

Last year, we saw third-party cookie deprecation heat up, Apple enact its App Tracking Transparency framework, and growing consumer privacy awareness – for example, 84% of US online adults use at least […].

Consumer 370

Consumer Marketing Customer B2C 370

Retail TouchPoints

AUGUST 24, 2023

Preserving customer trust and privacy should be top-of-mind for retailers looking to make generative AI a bigger part of their holiday shopping strategy. As a marketing leader with global experience, he excels at delivering prospects and customers for leading B2B and B2C brands. Ken Yanhs is the Chief Marketing Officer at Zoovu.

Toys 246

Toys B2C Social Media Accessories 246

Forrester eCommerce

JUNE 7, 2023

Over the past 10 years, marketers, agencies, publishers, and adtech vendors have had to deal with complex collective challenges around consumer privacy, misinformation, viewability, fraud, and diversity and inclusion. Over the next 10 years, the $600 billion advertising industry will have to play its part in fighting climate change.

Marketing 195

Marketing Consumer Customer Experience B2C 195

Forrester eCommerce

FEBRUARY 1, 2023

In this corner … consumers and privacy concerns. And in the other corner … companies prioritizing personalization in their business objectives. Who will win this fight of opposing forces?

Consumer 195

Consumer Marketing Other Customer 195

Forrester eCommerce

OCTOBER 28, 2022

This delay gave marketers a false sense of security, despite other browsers blocking third-party cookies, Apple letting users opt out of IDFAs, and privacy bills mandating the use of cookie consent banners. In July, Google delayed the death of third-party cookies … again.

Marketing 195

Marketing Other B2C Customer 195

Retail TouchPoints

AUGUST 29, 2023

For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. What was a surprise-and-delight experience for customers two years ago is now an expectation. And when that expectation isn’t met, it’s a big problem.

Multi-channel 246

Multi-channel Retail Customer Experience Customer Data 246

Forrester eCommerce

JUNE 15, 2020

At a time when privacy and civil rights dominate the zeitgeist, these values-based decisions will force much-needed dialogue on the ethics of facial recognition […].

Marketing 344

Marketing Technology Customer Experience B2C 344

Forrester eCommerce

SEPTEMBER 14, 2022

Whether it be a lack of respect for customer privacy, datasets saturated with useless information, or an inability to make customer insights actionable, loyalty […]. Loyalty programs, rife with first-party data, are seemingly a salve to the challenges posed by the forces of data deprecation.

Marketing 195

Marketing Information Customer B2C 195

Forrester eCommerce

APRIL 13, 2020

Zoom’s failure to secure what it sells, however, turns one of the few bright sides of physical distancing into a parable of product security: Releasing a product with shocking security flaws and privacy issues will come back to haunt a company at […].

Marketing 344

Marketing Information Customer Experience B2C 344

Forrester eCommerce

APRIL 10, 2020

Consumers want companies to understand them, meet their needs, and protect their privacy. Despite technology that provides insights, touchpoints are multiplying, marketing channels are still siloed, and customer expectations for a seamless brand experience continue to grow. Marketing […].

Customer 300

Customer Channel Technology Consumer 300

Forrester eCommerce

AUGUST 15, 2019

While 2018 was a challenging year for global social media advertising amid the implementation of GDPR, privacy scandals, and brand safety concerns, Forrester forecasts that social will remain the fastest-growing digital advertising channel globally over the next five years.

Channel 331

Channel Social Media B2C Marketing 331

Forrester eCommerce

NOVEMBER 8, 2018

“I get knocked down, but I get up again.” — Chumbawamba Halfway through the 20-year-long age of the customer, empowered consumers are more informed about their purchases, demand data privacy, and dictate the experiences that they want.

Consumer 331

Consumer Marketing Information Customer 331

Forrester eCommerce

AUGUST 3, 2020

Increasing scrutiny from lawmakers over data privacy concerns and […]. Now, it looks like we were half right.

Marketing 284

Marketing Customer Experience B2C B2B 284

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 263

B2C Marketing Technology Customer Data 263

Forrester eCommerce

SEPTEMBER 23, 2019

IBM Reduces Rising Risks As Data Flows Between Partners With New Hybrid Cloud Data Protection Last week IBM unveiled a new solution – IBM z15 – which provides data privacy passports and helps clients manage who gets access to data via policy-based controls.

Marketing 262

Marketing Management Information Customer Experience 262

Forrester eCommerce

FEBRUARY 18, 2020

As privacy regulations, browser restrictions, and walled gardens constrict the availability of consumer data, advertisers, publishers, and providers are all looking for beyond-the-cookie strategies […]. Data deprecation is a much bigger trend that is changing how marketers work.

Marketing 221

Marketing Consumer Information Customer Experience 221

Forrester eCommerce

OCTOBER 15, 2019

The California Attorney General Just Published CCPA Rules, And They’re Clear As Mud Privacy wonks have been awaiting AG Becerra’s draft regulations for CCPA to provide guidance on the law. 11th, our patience was rewarded with 24 pages of rules that often confuse more than clarify.

Marketing 236

Marketing Information B2C B2B 236