benefits-subjective-in-aisle-data-collection 
Wiser
MARCH 27, 2018
My weekend projects have taught me that in-aisle data collection is paramount to the improving the customer experience. What does seem to work for me is going into the aisle, standing in front of all the other paint colors, spending time contrasting manufacturers, finishes, and color gradations. Tactile and Present .
Retail TouchPoints
JANUARY 16, 2023
But first, you must understand what challenges you may face with ecommerce specifically and the benefits of expanding the digital shelf. When in the store, the shopping experience is a relatively linear process where shoppers walk the aisles, use a list or are quickly in and out for specific items.
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