Inflow Insights

NOVEMBER 29, 2021

In this blog, I’ll walk you through how our team of paid search advertising specialists evaluates the competition for our eCommerce clients using five tools: 1. The more competitors you have in your field, the harder it may be to achieve a higher impression share, regardless of your ad budget. Google Ads Keyword Planner.

PPC 125

PPC Search Marketing Consumer Goods Recommendation 125

GetElastic

JULY 12, 2019

Google offers a flexible budget option to optimize web pages and manage traffic constantly. Build a brand and generate leads with MailChimp (email marketing campaigns). Follow multiple social media accounts, blogs and news sources with Feedly (content curation tool). Source: Google Adwords.

B2B 138

B2B Social Media PPC Management 138

BigCommerce

OCTOBER 4, 2017

This is the most complete guide to ecommerce SEO on the web – period. I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Grab a coffee, lock the door, and settle in… it’s time to learn ecommerce SEO. The Complete Guide to eCommerce SEO in 2017 (and Beyond).

SEO 419

SEO eCommerce Gifts Blog 419

SellBrite

DECEMBER 6, 2017

The same is true in ecommerce marketing. The 10 marketing techniques in this article are easy to do yourself on any budget, regardless of whether you’re a small or large business. The most common type of PPC is search engine advertising, with Google AdWords being the most popular PPC software. 4) Launch podcast ads.

Social Media 165

Social Media Marketing PPC eCommerce 165

BigCommerce

SEPTEMBER 21, 2018

Getting your products into people’s hands and generating new sales is tough as a new ecommerce business. Aside from organic ecommerce SEO which can take time, you’ll probably need to invest in paid traffic on Google or Facebook (and advertising costs continue to rise). All while not paying a dollar up front. Sound interesting?

eCommerce 344

eCommerce Customer Retention Payments Management 344

BigCommerce

JUNE 6, 2017

I was once asked what the very first thing I’d do if I were to launch a brand new, startup ecommerce business. Example of All Visitors audience in AdWords. Both are ecommerce companies, but they focus on different verticals. consumers want brands to be useful, and they want their experiences personalized.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

ROI Revolution

JUNE 17, 2022

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. naming it as a priority for their brand in 2022. More than 3 in every 5 marketing managers say paid search strategy is a big initiative for their brand this year. Read the blog.

PPC 78

PPC Mobile Social Media Search Marketing 78

Ecommerce Platforms

FEBRUARY 27, 2023

For many entrepreneurs, Shopify is one of the best ecommerce platforms on the market. However, for budget-conscious individuals, Shopify isn’t always the cheapest option. You may not be able to set shipping rates, make advanced customizations to your store front, and access premium payment gateways for your ecommerce store.

Payment Services 104

Payment Services Shopify Payments Shipping Costs 104

BigCommerce

JULY 2, 2018

Advertising on Google AdWords also works really well, as many people search Google and other search engines for what they are looking for. We have also seen successful brand exposure by partnering with local nonprofit organizations and donating a portion of the sales from select designs. Never forget to email customers.

Social Media 230

Social Media Marketing BigCommerce PPC 230

BigCommerce

NOVEMBER 28, 2017

It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. That’s why below you’ll find aggregated data across tens of thousands of online brands that shows: Year over year same-store sales and orders data. And for brands on BigCommerce, on average, sales increased 21%. mobile and iOS v.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. It’s the same with your business.

SEO 416

SEO B2B Shipping Costs B2C 416

BigCommerce

AUGUST 10, 2017

Oftentimes brands get caught up on overthinking a logo –– spending days, weeks or even months before they launch a great idea just trying to figure out what symbol is appropriate for a brand they haven’t even started yet. On your blog. In fact, the only thing you don’t use images for is Google AdWords.

SEO 419

SEO BigCommerce eCommerce X-cart 419

GetElastic

JULY 3, 2019

When it comes to navigating the digital noise in today’s competitive ecommerce landscape, many businesses are finding frustrations with their current digital marketing tactics to convert prospects. So, for every epic blog post that you write, also write an epic meta with an actionable title. Don’t let that happen to your brand.

Social Media 152

Social Media Marketing SEO eCommerce 152

ROI Revolution

JULY 6, 2021

This growing method for buying ads has quickly become a crucial component of an ecommerce brand’s successful marketing mix. Marketers are now putting more than 50% of their media budget into programmatic advertising. But before programmatic, there was Google AdWords, which runs ads through the Google Display Network (GDN).

eCommerce 78

eCommerce Outdoor Consumer Marketing 78

BigCommerce

AUGUST 8, 2017

For modern ecommerce sites, the ability to immediately and consistently bring in new customers is a HUGE deal. The 6 Best Social Networks for Ecommerce Advertising. You don’t have to wait for someone to run your promotion or read your blog. When it comes to ecommerce, Facebook excels at lead generation.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

Inflow Insights

DECEMBER 1, 2021

Editor’s note: This blog was originally published in 2019 and has been updated for accuracy. If you want your eCommerce brand to retain its competitive edge in the PPC space today, Google’s automated ad types are practically required. We’ve already seen the proof. Our Recommended Google Ads Automation Strategies.

eCommerce 120

eCommerce PPC Recommendation Information 120

ROI Revolution

JULY 3, 2017

1) Take A Close, Personal Look at Your AdWords Campaigns. Search engine marketing is not always core to a brand’s digital strategy and, as a result, AdWords campaigns can often be left unattended for lengthy periods. Another massive change to the SERP is the expansion of AdWords text ads.

SEO 94

SEO Mobile Information Marketing 94

Store Growers

MARCH 1, 2018

Google Adwords has been around for almost 18 years!!! There have been tons and tons of blog posts, ebooks, courses, trainings, videos on how to set up Google Adwords campaigns. And if you don’t even know that you’re doing something wrong, your Adwords future doesn’t look bright. Link Adwords & Google Analytics.

Shipping Costs 70

Shipping Costs Article Information Blog 70

Optimizely

MARCH 1, 2018

. When it comes to ecommerce success metrics, customer retention is the only thing that matters to Dominic Coryell. You have really big companies with very big budgets — like Sephora and L’oreal — that have big margins on makeup. What they’re really selling is the brand.

Customer Retention 170

Customer Retention Customer eCommerce Marketing 170

BigCommerce

APRIL 12, 2017

This applies whether you are just starting up and running the whole show yourself, or if you are an ecommerce manager or marketing director who has signed up to hit massive goals and KPIs for the year. Do you need more ecommerce sales? Get more visibility for your brand? What is a good ecommerce conversion rate?

eCommerce 419

eCommerce BigCommerce Payment Services Shipping Costs 419

Traffic and Sales

MARCH 16, 2017

Have you ever clicked on a Facebook ad and dropped on an unfamiliar site with an unknown brand? If the product’s common enough (like jewelry, toothbrushes, or sunglasses), would you prefer an unknown brand over the rest? If you’re a new Shopify store, how do you set this up with your startup budget? I don’t think so.

eCommerce Marketing 186

eCommerce Marketing Shopify eCommerce Marketing 186

Wiser

DECEMBER 1, 2017

As we wrap up Black Friday and Cyber Monday, retail brands might be feeling a little overwhelmed about the holiday bid increases, ad copy, or inventory but fear not – you are not alone. . The Google AdWords Q4 Advertising Checklist: . If you would like to deep dive into each of these tips, you can visit our blog post here.

PPC 74

PPC Shipping Costs Apparel Social Media 74

Inflow Insights

JANUARY 21, 2022

If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Don’t forget: Your strategist is also the person who creates your strategic ad placements, with the most effective and targeted creative for your brand. But, is it too good to be true?

PPC 110

PPC Management eCommerce Recommendation 110

Ecommerce Platforms

JUNE 29, 2020

Other platforms for selling art online include Squarespace and Square Online Store which are a good choice if you’re on a budget or looking for a free solution. If you have a marketing budget to work with, you can explore marketing options such as working with influencers, giveaways or contests. Decide How To Sell Art Online.

Arts 197

Arts Shipping Costs Payment Services Shopify 197

Ecommerce Platforms

NOVEMBER 26, 2018

Cue, ecommerce content marketing strategy. Why Ecommerce Content Marketing? You can engage with potential customers in a way that boosts trust and develops a sense of brand loyalty. To kickstart your content ecommerce content marketing campaign, there are a few pieces of advice you should note ( if you want to see results).

White Paper 139

White Paper eCommerce Marketing Social Media 139

eCommerceFuel

DECEMBER 15, 2017

New post from eCommerceFuel : Blogging is hard. I speak with hundreds of store owners every year and few – if any – mention blogging as a meaningful part of their strategy. You’ll learn: How to find outsourced writers who produce authentic, on-brand content. But if you get it right it can be amazingly powerful.

Blog 50

Blog SEO eCommerce Article 50

Prisync

NOVEMBER 28, 2017

As digital marketing guru Neil Patel says, when it comes to marketing on a budget, you should first think of driving traffic. Your goal as an eCommerce business owner is to sell, and to do so you need people to arrive on your website and see your products or services. The problem is, this can get quite expensive. Join Social Media.

eCommerce 55

eCommerce Marketing Social Media SEO 55

Ecommerce Platforms

MARCH 26, 2020

In 2020, eCommerce sales account for 16% of all sales made worldwide. Thanks to things like store builders, WordPress, and even dropshipping, you have countless ways to design an eCommerce website and start earning money through Pay Pal and credit card payments in no time. Step 2: Validating Your Ecommerce Ideas.

Shipping Costs 228

Shipping Costs Payment Services Merchant Services Payments 228

Ecommerce Platforms

JUNE 16, 2020

There are tons of high-quality services that enable you to get you up and running within an hour, presenting a hassle-free opportunity to establish your online brand. Both platforms host millions of websites and gear themselves towards creative companies – and their focus isn't entirely on eCommerce. Wix Cons ??.

Payment Services 104

Payment Services eCommerce Shipping Costs Payments 104

ecomdash

JUNE 3, 2018

It can be the foundation of your ecommerce business, or it can be used in conjunction with multi-warehouse selling to supplement your other forms of fulfillment, such as Amazon FBA. You don’t want to price yourself out of any sales, and $50 is low enough to fit into most people’s budgets. 100% – The ideal markup.

Shipping Costs 122

Shipping Costs Beauty and Health Accessories Fulfillment 122

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. The 9 eCommerce marketing strategies below are tailored toward medium to large businesses, but they will also work for a small business, too.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

SellBrite

FEBRUARY 26, 2017

It’s every aspiring ecommerce entrepreneur’s dream: to go from 9-5 with a side hustle to full-time business owner. These are the 18 tips you can use to go from part-time selling hobbyist to full-time ecommerce business owner: 1. How We Built an Ecommerce Business from Scratch and Generated $922.16 Podcasts: eCommerce Fuel.

eCommerce 141

eCommerce Multi-channel Payments Channel 141

Ecommerce Platforms

APRIL 13, 2020

If you’re just starting out with your own ecommerce website , you may have stumbled across Magento. Wix Ecommerce. Founded back in 2007, Magento soon caught the eye of some of eCommerce's most prominent players and was purchased by eBay/X.comemrce in 2011. Features: A full blogging platform. Let's jump in! BigCommerce.

Magento 104

Magento Shipping Costs Volusion Merchant Services 104

Ecommerce Platforms

APRIL 23, 2019

The beauty of ecommerce, you’ve got to admit, lies partly in digital prospecting and lead generation processes. Even the mere thought of standing up against established brands makes marketing seem like an entirely complicated ballgame. Especially for small enterprises with fairly limited budgets and almost inexistent online influence.

Payment Services 80

Payment Services Payments eCommerce Management 80

Inflow Insights

MARCH 24, 2020

When eCommerce businesses want to scale up their pay per click (PPC) campaigns, they may wonder if PPC management software can help. Note: Our paid advertising experts would love to learn more about the PPC goals of your eCommerce business. Note: See our recommended Google Ads Automation strategies for eCommerce. AdEspresso.

PPC 92

PPC Management eCommerce Recommendation 92

ROI Revolution

JANUARY 3, 2018

With more than half of all retail AdWords budgets allocated to Google Shopping campaigns , there is ample opportunity for savvy ecommerce retailers to take advantage of the medium. Much like a non-branded Search campaign, Showcase ads tend to have a lower conversion rate than traditional Shopping PLAs. Source: [link].

Retail 60

Retail Games Accessories Apparel 60

ROI Revolution

DECEMBER 6, 2021

This growing method for buying ads has quickly become a crucial component of an ecommerce brand’s successful marketing mix. It’s no wonder that marketers are putting more than 50% of their media budget into programmatic advertising. Marketers are now putting more than 50% of their media budget into programmatic advertising.

Multi-channel 78

Multi-channel Consumer Marketing Shipping Costs 78