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How Shop Premium Outlets is Helping Brands ‘Light Up’ Excess and Outlet Inventory

Retail TouchPoints

It’s been more than four years since mall operator Simon launched its ecommerce joint venture with Rue Gilt Groupe , and the Shop Premium Outlets (SPO) marketplace is going strong. Retail TouchPoints: What makes SPO stand out in the sea of other marketplaces?

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What is Multi-Local Commerce and Why is it Essential for Growing Global Sales

ESW

What is Multi-Local Commerce? Multi-local commerce asks questions like: What is a typical domestic ecommerce experience like and how can we replicate it? What kind of marketing do shoppers in this market respond to? What kind of site imagery and merchandising appeals to shoppers and what might be offensive?

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A Guide to Global Customer Service Excellence

ESW

Retailers and brands with DTC ecommerce channels often look to international markets to grow customer bases and revenue. However, this presents a unique set of challenges, particularly when it comes to global customer service. When a happy shopper leaves a positive review , they create social proof.

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The Top 7 Fashion Ecommerce Trends (and How to Enable Them)

Omnisend

Read on for the biggest fashion ecommerce trends for this year, some of the best fashion ecommerce sites employing them, and a few foundational tips to get you started. 7 Fashion Ecommerce Trends to Consider in 2021. Luxury brand Net-a-Porter is one of the best fashion ecommerce sites using an omnichannel strategy.

Fashion 148
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How to create a winning affiliate program for your ecommerce store

Omnisend

This involves acquiring a content site in the same niche or a shoulder niche that sends qualified leads to their online store. But what if you don’t have the budget to buy an affiliate site? Why start my own program? Traffic is the lifeblood of online businesses. Drives traffic across several channels.

eCommerce 148
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How Consumer Electronics Brands Can Win on Singles’ Day 

ESW

Here is what you need to know before launching your Singles’ Day flash sales event this November. Here is what you need to know before launching your Singles’ Day flash sales event this November. What is Singles’ Day, and How Did it Get Started? In 2021, that figure rose to $84.5

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4 Strategies for Picture-Perfect Product Drops

ESW

In an era when consumer behaviour is more volatile than ever before, product drops can serve as an important way to create awareness, a sense of urgency and brand loyalty — but only when they are executed properly. This can encompass a wide range of items, including sneakers, luxury apparel, limited-edition perfume and tech gadgets.