product-content-life-cycle-starts-with-pim Blog Related Topics 
Retail TouchPoints
MARCH 16, 2023
Given how quickly generative AI has gained widespread attention , its initial hype cycle may already be giving way to “a second smaller wave of the things that actually work ,” according to Brian Hennessey, Co-founder and CEO of the AI-powered product information management (PIM) solution Talkoot in an interview with Retail TouchPoints.
Blue Acorn
SEPTEMBER 13, 2017
That way, I don’t waste their time with content that falls flat. They watch for behaviors and collect demographic information, then address customers with relevant product offers and content as a salesperson would. One way to start using segmentation is by finding indicators of different business needs.
Talkoot
MARCH 4, 2021
At the product level, check out storytelling in action for basically the same hickory handled 4lb axe that retails at widely different prices: the $40.98 The challenges of storytelling, and the promise of a PIM. Can’t afford too much back and forth between multiple stakeholders when you need to make changes to content.
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