YouTube Makes Major Push into Live Shopping with Holiday Stream and Shop
Retail TouchPoints
NOVEMBER 23, 2021
Other featured brands and influencers included Donut Media, Gordon Ramsay, Patrick Starr, Jackie Aina and MrBeast, selling new products and offering exclusive discounts. In China, livestream shopping will bring in an estimated $300 billion in sales this year alone, and Coresight Research estimates that the livestreaming market in the U.S.
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