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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Consumers Are Shopping in More Locations Than Ever. 54% shopped at ecommerce marketplaces.

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Free Shipping vs. Discounted Price: Which Fulfillment Pricing Strategy Is Better?

ChannelAdvisor

and includes free shipping; the other is $44.91, plus $5.08 for standard shipping. It’s a common conundrum among online sellers: Is it better to offer free shipping and charge higher prices to cover fulfillment costs? Or should you charge for shipping and offer a discounted product price? One is $49.99

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Multichannel Distribution 101: Expand Your Ecommerce Business to New Marketplaces

SellBrite

Whether you started on a marketplace like Amazon or your own website, you’ve already invested in inventory, fulfillment, and operations for your business. Multichannel distribution means taking that foundation and expanding it to new buyers on different channels. Why sell on Amazon: It’s a profitable channel for many business types.

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Multichannel Selling: A Guide for Ecommerce Businesses

SellBrite

Sellbrite research has found that sellers on three or more channels generate 143% more revenue than sellers on fewer channels. Multichannel selling is the selling of products on more than one sales channel—marketplaces, social media, comparison shopping engines, and so on. What is multichannel selling?

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56 Experts Uncover the 13 Quickest Ways to Increase Ecommerce Sales

BigCommerce

How to use shipping discounts to reverse cart abandoners. Being active on your social media channels will not only help you build brand equity, but it will also drive even more engagement which in turn leads to more impressions and unique visitors to your site. At the same time, this channel is often forgotten by marketers today.

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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

Of course, there are reasons why certain kinds of products haven’t been as quick to become ecommerce mainstays — mailing a live tree will never be as simple as shipping at T-shirt, for example. The numbers speak for themselves: Online sales of alcohol in the U.S. were up 80% last year, approaching $5.6 Easier said than done, of course.

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What Should You Look for in an Ecommerce Platform?

Kibo

Good ecommerce can scale up or down easily and grow with companies as they expand their offerings and expand to new online channels. Look for platforms that offer built-in order management for order accuracy and fast fulfillment at the scale and depth that you need. Mobile shopping is on the rise. Mobile-centricity.