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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Companies need to view their apps as a vehicle that not only generates sales but builds their brand. Enter: mobile marketing. Key Takeaways.

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A Guide to Omnichannel Commerce for International Expansion

ESW

Consumers have shifted from shopping primarily in-store to now using a mix of online, mobile and brick-and-mortar channels. To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? What’s the difference between multichannel and omnichannel?

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

Investing in digital channels can make the difference between a highly profitable pivot and stock waiting in the warehouse for the end-of-season sales. The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement.

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To Make ‘Store as Media’ a Success, the Retail Industry Needs a Supportive Ecosystem

Retail TouchPoints

But industry experts believe that the real power of these media networks lies within the four walls of the store. These Retail Media Networks have largely focused on the web and apps, but we see an enormous opportunity to leverage the ‘Store as Media’ channel, driving advertising and precision marketing to keep shoppers engaged.”

Retail 303
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Continuing Omnichannel Success Post-Holiday Season

Retail TouchPoints

Post-holiday season for retailers is a period of recovery centered around understanding what happened during the holiday and how to move forward with the transaction cycle, while also preparing for ongoing omnichannel business. Post-Holiday Omnichannel Success. Post-Holiday Challenges.

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The Best POS (Point of Sale) Systems for 2019: The Ultimate Guide

Ecommerce Platforms

In other words, leveraging an efficient point of sale system software should help you streamline all your in-store operations. Today’s commerce environment has a wide range of solutions for brick-and-mortar stores, most of which are essentially multifaceted point of sale systems. But, here’s the thing. billion by 2023.

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The Retail Industry Is Facing New Disruptive Realities

RTP blog

By Stephen Wakeling , Phobio The ubiquity of Amazon and recent announcement of the Toys ‘R’ Us closure offers a sobering glimpse of how the retail industry is radically shifting and transforming. The Omnichannel Shift Online retailers are changing how traditional brick-and-mortar retailers are going to market.