ROI Revolution

APRIL 12, 2022

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172

Marketing Social Media White Paper SEO 172

ROI Revolution

MAY 30, 2023

New programmatic advertising trends and adoption rates for new channels are on the rise, as well. Programmatic advertising excels at finding the optimal channel and inventory on which to serve ads. OTT and CTV are projected to see 32% growth in the same time span. Advertising has always met potential customers where they are.

eCommerce 148

eCommerce White Paper PPC Consumer 148

Inflow Insights

JULY 13, 2021

Editor’s note: This blog was originally published in 2016 and has been edited to maintain accuracy and adherence to modern email marketing practices. It’s no secret that email marketing is the driving force behind crucial recurring customer sales. Why Focus on Email List Growth in Your Marketing Strategy? Let’s dive right in.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

365 Retail

JUNE 22, 2023

Bernd Bube, Founder and CEO of ADvendio, commented: “Diminishing returns on traditional media ad spend, cookie depreciation and engagement levels on social media and PPC plateauing prompting lower ROI on what were previously lucrative channels is proving a perfect storm for retail media.

Consumer 96

Consumer Retail PPC Social Media 96

Kissmetrics

AUGUST 5, 2021

Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels. It’s a stand-alone webpage created for an advertising or marketing campaign. The page usually has a goal like: sales email list sign-ups white paper downloads.

Social Media 348

Social Media eCommerce Download White Paper 348

ROI Revolution

FEBRUARY 16, 2023

One key trend that we noted from the results of our 2023 State of Digital Marketing Survey (stay tuned for more content with the results!) is that marketers are not able to increase their budgets this year. Read our article on How to Drive More Ecommerce Conversions by Reallocating Your Marketing Budget for more.

eCommerce 78

eCommerce Food and Beverages Supplies White Paper 78

Inflow Insights

JANUARY 3, 2021

Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Creating a content marketing strategy for eCommerce can often be overwhelming. What is eCommerce Content Marketing? What is eCommerce Content Marketing?

eCommerce 164

eCommerce Multi-channel Social Media Article 164