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How Outdoor Brands Can Sustain the Pandemic Boom

ESW

Between Zoom calls and Netflix binging, many people looked out their windows at an outdoor world just waiting to be explored. As a result, people flocked to the great outdoors like never before and outdoor brands with DTC channels saw revenues skyrocket. Outdoor activity increased by 6.9% That’s a jump of 7.1

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19 Omnichannel Experience Examples from Top Brands

GetElastic

Front and center in any conversation about commerce are the words personalization , omnichannel , customer-centric, and experience-driven. Customer retention rates are 90% higher on omnichannel vs. single channel. By investing in the omnichannel experience. Source: Clout Brands. And how do they do that?

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L.L.Bean Expands to Dillard’s and Moosejaw, Plans 4 New Brick-and-Mortar Stores

Retail TouchPoints

The outdoor goods retailer also will add Dillard’s and Moosejaw to its key U.S. Our omnichannel growth strategy continues to be an effective framework for our business, ensuring we’re able to meet customers where they are through a unique mix of channels and locations,” said Stephen Smith, President and CEO of L.L.Bean in a statement. “Our

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10 Examples of Omnichannel Experiences from Top Brands

GetElastic

Front and center in any conversation about commerce are the words personalization, omnichannel, customer-centric, and experience-driven. Customer retention rates are 90% higher on omnichannel vs. single channel. By investing in the omnichannel experience. Source: Clout Brands. And how do they do that?

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Omnichannel Ecommerce Marketing is Within Reach

Optimizely

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value.

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How Will DTC Rebound After The COVID Retail Shakeup?

Retail TouchPoints

Stitch Fix, Warby Parker and others became beacons for established brands, including Coca-Cola, to invest in DTC sales channels. Outdoor Voices, Fabletics and Alo are just a few of the DTC brands in the space, vying against established, deep-pocketed, omnichannel leaders, such as lululemon and Nike.

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As DTC Business Wanes, Solo Brands Taps New President and CEO

Retail TouchPoints

15, 2024, when Christopher Metz, who most recently served as CEO of Vista Outdoor Inc., Solo Brands , a company with a portfolio of lifestyle brands including Solo Stove , Chubbies , Oru Kayak , ISLE and Icy Breeze , has announced that President and CEO John Merris will step down from his post, effective Jan. will take over. year over year.

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