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10 PPC Strategies That Drive Ecommerce Growth

ROI Revolution

With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. Google is the dominant channel for paid search, and the gap in click share and click volume is only getting wider. With Industry Insights Straight from Google.

PPC 60
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

The growth in CPCs could explain why paid search is less of a focus this year for brands that make less than $10 million in annual revenue. 28% of marketers use automation in their PPC advertising efforts. According to our research, 34% of marketing decision-makers feel that automation and AI are top trends for 2022.

Marketing 172
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Best AI Marketing Tools: Redefine Your Business Strategy in 2023!

Ecommerce Platforms

But that’s not all that revolutionary technology can do. With the introduction of AI in a variety of software, you can also utilize it for your marketing needs. To help you browse through some of the most popular marketing tools that are powered by AI, the following list guides you along 10 of the best AI marketing tools.

Marketing 118
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Google says Goodbye to AdWords and DoubleClick in Rebranding of Ad Products

ROI Revolution

By bringing all of a publisher’s ad demand together in one place, we can leverage machine learning and other technologies to optimize revenue holistically.” This guidebook will help you navigate the latest ecommerce trends & strategies to excel across multiple marketing channels.

PPC 106
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ROI Revolution Summit 2018 Speaker Spotlight: Part 1

ROI Revolution

Ryan Dobrin began his career managing PPC and CSE’s for industry-leading air quality products retailer, Sylvane. Over the years he has built up his expertise in digital marketing, and has since taken on the role of Marketing Director for Sylvane.

PPC 60
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Claim your copy so you can profit off of this channel’s meteoric rise. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. Industry-spanning partnership software and technology to scale your profitable growth.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

Claim your copy so you can profit off of this channel’s meteoric rise. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. Industry-spanning partnership software and technology to scale your profitable growth.

eCommerce 148