Comparison Shopping Consumer Guidelines Multi-channel 
Retail TouchPoints
MAY 5, 2021
Propelled by new technologies and heightened consumer demand, some segments that had been slower to gain traction online finally moved into the digital fast lane — cars , adult beverages and even trees , to name just a few. And yet, the consumer demand is there, and it’s becoming hard for retailers to ignore, no matter their category.
ChannelAdvisor
DECEMBER 6, 2017
While Google may still be used heavily for research and discovery, purchase-ready consumers are more likely to search for specific products. More than half ( 55% ) start with Amazon, and many turn to comparison shopping engines. And for that, just 28% go to Google. KPI #2: Pageviews. KPI #3: Devices. KPI #4: Presence.
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ChannelAdvisor
DECEMBER 6, 2017
While Google may still be used heavily for research and discovery, purchase-ready consumers are more likely to search for specific products. More than half ( 55% ) start with Amazon, and many turn to comparison shopping engines. And for that, just 28% go to Google. KPI #2: Pageviews. KPI #3: Devices. KPI #4: Presence.
SellBrite
DECEMBER 16, 2020
81% of consumers say a company’s trustworthiness matters more in 2020 than it did in 2019. Product ratings display starred reviews for products on both Google Shopping’s comparison shopping engine and Google Shopping ads. https://www.google.com/shopping/ratings/account/lookup?q=www.example.com.
SellBrite
JUNE 3, 2021
Sellbrite research has found that sellers on three or more channels generate 143% more revenue than sellers on fewer channels. Multichannel selling is the selling of products on more than one sales channel—marketplaces, social media, comparison shopping engines, and so on. What is multichannel selling?
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