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After Summer Sale Comes Amazon Prime Day — Retailers Must Prepare

Retail TouchPoints

Brands can use Amazon’s June summer sale shopper data to help formulate their Prime Day strategy, such as better targeting and personalization based on comparison shopping habits, price sensitivity and search behavior. Last year, a study noted that 68% of shoppers planned to comparison shop against Amazon on Prime Day.

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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

It’s all about moving beyond your website and exploring channels such as marketplaces, social media, and comparison shopping engines. Consumers Are Shopping in More Locations Than Ever. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

The ease of online shopping also gives consumers the ability to comparison shop more quickly, showing them more options in less time. Reducing the costs of online fulfillment and returns will be a key focus in doing so.

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Free Shipping vs. Discounted Price: Which Fulfillment Pricing Strategy Is Better?

ChannelAdvisor

It’s a common conundrum among online sellers: Is it better to offer free shipping and charge higher prices to cover fulfillment costs? ” Even as online shoppers comparison shop to find the best overall deal, there are plenty of times when a higher product price will be welcomed. Which would you choose?

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Frugal Shoppers: The Untapped Shopper Base You Can Reach to Win the Holiday Sales Season

Retail TouchPoints

Price comparison shopping is easy in the digital world, and these savvy shoppers will put in the work to find the best deals. These come with obstacles such as significant overhead for maintaining these channels with a high cost-of-sales, high fees and high fulfillment costs.

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Multichannel Distribution 101: Expand Your Ecommerce Business to New Marketplaces

SellBrite

Whether you started on a marketplace like Amazon or your own website, you’ve already invested in inventory, fulfillment, and operations for your business. Prime Eligibility is also a major factor for sales, which means you need to provide fast delivery speeds or use Fulfillment by Amazon (FBA). Should you sell on this channel?

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4 Ways Businesses Can Use Shipping to Reduce Cart Abandonment

Retail TouchPoints

Also to blame are overly complex checkout processes, invalid discount codes, security concerns, questionable return policies, comparison shopping, etc. Suddenly, they face the complicated and unfamiliar task of order fulfillment. Outsourcing fulfillment allows you to bypass the entire shipping process.