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COVID-19 Impacts on eCommerce Marketing Key Performance Indicators

Inflow Insights

How has consumer behavior changed? But as brick-and-mortar stores came to a halt across the country, online stores have become a primary choice for consumers. . Key Performance Indicators – Consumer Services. The consumer side of things continues to show positive results. What has been the impact on eCommerce? .

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Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

With a limited advertising budget, what PPC channels should you invest in? If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume that you can target in your Google PPC ads yet. How much consumer knowledge is there about your business?

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Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume to target in your Google PPC ads yet. Trust us: We’ve got years of experience in running eCommerce PPC campaigns with budgets in the seven- and eight-figures , and we use this strategy whenever a client’s budget allows.

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22 Digital Marketing Trends Shaping the Ecommerce Landscape in 2020

Ecommerce Platforms

Consumer Electronics. Ecommerce Consumer Demand Trends. Consumers are turning their homes into workspaces. Ecommerce Consumer Demand Trends. Apart from the dramatic rush for toilet papers, which lifted the search volume for that product by 14,928 percent , other consumer goods have grown remarkably.

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Your 2022 Guide to Google Ads Competitor Research: 7 Tools to Use

Inflow Insights

Semrush’s PPC Toolkit. SpyFu’s PPC Research. All of these competitors are so listed because they are bidding on “[specific consumer good]”-related keywords. However, the playing field is vastly different between big box brands like Amazon and smaller eCommerce brands that only sell that specific consumer good.

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What to Expect in Ecommerce From the Recession in 2023 

ROI Revolution

With all the uncertainty at the start of the pandemic, consumers felt apprehensive about spending their discretionary income. This resulted in high amounts of unsold non-essential consumer goods, which meant retailers had too much inventory that wasn’t being purchased. Many businesses were unprofitable during this time.

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How to Conduct a Social Media Audit in Just 30 Minutes

Kissmetrics

On this first page, you can see information about your followers, such as their: Interests Consumer buying styles Household income categories Wireless carrier Gender. For those of you who are involved in e-commerce, you’ll find a special benefit to the next tab, which is the “Consumer Behavior” tab. The same applies to social.