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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

In 2016 Gartner predicted that B2B companies that incorporate personalization into digital commerce will increase revenues by 15%. Consumer marketing attempts to personalize for one person, and often uses emotions to connect and convince. Multi-touchpoint commerce. Their investments in these technologies will pay off.

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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

The only real alternatives to using an ecommerce platform are: Building one from scratch, which is out of the question for most businesses — and only justifiable for multimillion (or multi billion) dollar companies. What ecommerce platform options are there? Get more flexibility and customization from your ecommerce platform.