Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

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Retail TouchPoints

MARCH 31, 2021

Nowhere is that more true than the retail market, which has seen a fundamental shift among consumers in the wake of the pandemic. The pandemic has transformed how consumers behave by accelerating their embrace of digital commerce, and the changes are likely to prove permanent, according to businesses studying and adapting to the changes.

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RetailMinded

APRIL 7, 2022

This group of consumers are prepared to shop wherever best suits them in the moment and without preference as to the vehicle they use to find what they want. At the same time, Generation Z has been called the most critical consumer group until now, with a fundamentally different view of shopping and consumption than previous generations.

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Retail TouchPoints

JUNE 29, 2022

It’s been 30 years since Seth Weisser and Gerard Maione opened their vintage boutique, What Goes Around Comes Around (WGACA) during the 1990s emergence of consumer appreciation for preloved garments. It was merchandised more like a fashion boutique versus a vintage store.”. A Place Where Inventory Shines.

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BigCommerce

JULY 25, 2018

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way. and internationally.

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RetailWire

JUNE 2, 2021

Etsy has reached a deal to acquire Depop, a fashion resale app that appeals to Gen Z consumers, for $1.6 billion in cash. The deal, which is expected to close in the third quarter, provides Etsy with greater access to the growing secondhand product sales market.

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RetailWire

MARCH 31, 2022

Martijn Hagman, CEO of Tommy Hilfiger Global, says “consumers are showing an appetite” for virtually interacting with the brand as demonstrated during Metaverse Fashion Week. This is indeed about testing and learning. The beauty of virtual environments is that on both product and VM sides we can try new things.”

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RetailWire

MARCH 7, 2022

billion in the third quarter of 2021, more than eight times revenues produced during the second quarter, according to a study by Business of Fashion Insights. consumers have an interesting in buying a digital asset. Sales of non-fungible tokens rose to $10.7 The research finds that 50 percent of U.S.

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Retail TouchPoints

MARCH 26, 2024

It was a strong sign that these groups, as well as individual consumers, are frustrated with “rainbow-washing,” the LGBTQ+ equivalent of “greenwashing” that sees companies pay lip service to the community but seemingly abandon it when that support becomes problematic. But if you’re going to do it, do it.

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Wiser

AUGUST 10, 2017

The following is a contributed article by Vivian Yu, Data Analytics and Operations Intern at Quad Analytix. From necklaces to dresses and sweaters, choker-styled accessories and tops have made a statement in the fashion industry. Retailers always claim to be selling this season’s “hottest trend,” but what exactly does this entail?

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Retail TouchPoints

JUNE 8, 2023

This article will discuss the sneaker resale trend, major indicators of fraud for retailers to be aware of, and how merchants can combat sneaker fraud using machine learning. The market is driven by “sneakerheads” and resellers, often using bots to buy up large quantities of in-demand sneakers, leading to shortages for regular consumers.

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RetailMinded

APRIL 5, 2024

In the bustling world of retail, finding a niche that resonates with a passionate consumer base can be the key to success. For entrepreneurs drawn to the tech-savvy and fashion-forward crowd, specializing in Apple Watch accessories presents a unique opportunity. It also means being attentive to the quality of the products.

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RetailWire

DECEMBER 20, 2022

For example, consumers — the majority of whom will claim they want to support sustainable living — are often simultaneously doubling down on fast-fashion purchases. Consumers, according to Accenture, prioritize convenience above all else, whereas retailers and brands place convenience at #4 on their list.

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Retail TouchPoints

JUNE 6, 2023

As they say in fashion, everything old becomes new again. While that’s attractive marketing fodder for retail CMOs who want to appeal to environmentally minded consumers, CFOs will appreciate the potential profitability of selling an article of clothing not just once but twice or more in the circular economy.

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Retail TouchPoints

SEPTEMBER 1, 2022

Nostalgia is en vogue across TV, movies, music and fashion, reviving old trends and creating new ones. But in the midst of today’s current supply chain issues, inflation and fluctuating consumer demand, many retailers are finding themselves in the opposite scenario, with an excess of stock.

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Kissmetrics

JULY 28, 2020

So before we dive into things, let me first break down what you are about to learn in this article: What is a Target Audience? A target audience is a share of consumers that companies or businesses direct their marketing actions to drive awareness of their products or services. Let’s get started! What is a target audience?

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RTP blog

OCTOBER 27, 2017

By Roman Kirsch, Lesara Fast fashion has been dealt a blow by the rise of trendy online retailers. But not all e-Commerce retailers are created equally, and not all of them are responsible for the decline of fast fashion. This article will highlight the characteristics and abilities of the companies that are redefining the industry.

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Optimizely

DECEMBER 20, 2018

If you’re trying to stand out in fashion ecommerce , for example, it’s super tough. Customers trust fashion marketplace Need Supply to curate the latest styles for them because their editorials read just like the kind of articles you’d get in high fashion magazines like Vogue.

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ESW

DECEMBER 4, 2023

In fact, 66% of surveyed fashion brands and 78% of footwear brands say product drops are an important part of their business. In an era when consumer behaviour is more volatile than ever before, product drops can serve as an important way to create awareness, a sense of urgency and brand loyalty — but only when they are executed properly.

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eCommerce CEO

MAY 18, 2019

Even if you don’t know how to sew a stitch, you can still launch a successful fashion business. This step-by-step resource includes tips from over a dozen fashion pros and CEOs. Fashion Business 101. The fashion industry has recorded steady growth over the years. How To Start a Clothing Line. That’s only one side of it.

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Steve Dennis

DECEMBER 14, 2020

In true Dickensian fashion, this retail holiday shopping season looks to be a tale of two cities. The idea that retail has been bifurcating—that companies, particular product sectors and consumers alike are experiencing increasingly polarized outcomes—is hardly new. Consumer fortunes. Category specific spending.

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Kissmetrics

APRIL 21, 2021

Consumers trust recommendations from a third party more often than a brand itself. An influencer is the mutual friend connecting your brand with your target consumers. Modern-day consumers are blind to billboards and deaf to commercials. Why Does Your Brand Need Influencers? Who Uses Influencer Marketing?

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Dynamic Action

JULY 7, 2023

Summary Fashion designers can use data to understand customers, make smarter decisions, and choose aesthetic options. Data science offers predictability and certainty in navigating the evolving fashion market. Investment in analytics allows merchants to focus on creativity and improve decision-making and profitability. McKinsey and Co.

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Optimizely

MAY 29, 2018

This article originally appeared in MarketingProfs. Take the fashion industry. The year after launching the UGC campaign — which generated a ton of media attention — the brand’s sales grew 20% , proving that connecting with younger consumers on values is seriously good for business.

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Dynamic Action

SEPTEMBER 26, 2017

The ongoing growth of Amazon — especially in the fashion space — is also driving companies to make these investments. Access the full article here (subscription required). The post WWD: Destination XL Group Taps DynamicAction for Retail, Consumer Experience Solution appeared first on DynamicAction. Ready for details?

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Payoneer

SEPTEMBER 23, 2019

Imagine that you’re looking to put together a fashionable new outfit. What would be more beneficial for your search — a lengthy text description of each article of clothing or pictures of the clothing that you’re looking for? This is hugely beneficial in the eCommerce industry — especially for fashion and home decor retailers.

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RETAIL MANAGEMENT SOFTWARE

MARCH 26, 2024

In this article, we’ll explore some effective strategies and merchandising tips to help retailers make the most of the spring season. Showcase items that are in high demand during springtime, such as gardening supplies, outdoor furniture, spring fashion trends, seasonal foods, and wellness products.

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Retail TouchPoints

NOVEMBER 29, 2021

Being relevant to Gen Z consumers starts with providing spaces and places for them to connect with existing friends and family as well as meet new people. When I read articles, I feel connected with the writers. Engaging content like that can help Gen Z consumers connect with the brand as well as each other over a shared experience.

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RetailWire

NOVEMBER 19, 2021

And with fashion, sometimes you can pass that on, and you can get a higher ticket and a higher sale price.”. Retailers including Kohl’s and Macy’s have seen their stock prices rise as they have held the line on discounting to keep margins high.

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Steve Dennis

FEBRUARY 1, 2021

They join other fashion focused public companies like Poshmark (which also IPO-ed this month), Farfetch, TheRealReal and Yoox-Net-a-Porter, all of which sport multi-billion dollar valuations, despite continuing to lose money. The long-term profitable growth prospects for high-end fashion pure-plays are far from certain.

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Kissmetrics

MARCH 17, 2021

While the name “Gen Z” appears to have stuck, this generation of young consumers is sometimes also known as the Zoomers, in contrast to baby boomers. For this article, I’m using the definition from Pew Research Center, which categorizes anyone born from 1997 to 2012 as part of Gen Z. ” Say you’re in fashion e-commerce.

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Kissmetrics

APRIL 27, 2021

From high fashion to a terrible sense of fashion, wherever we fall on the spectrum, fashion marketing comes our way online, on television, catalogs, billboards, window shopping, and more. If you’re on the marketing or sales side of fashion, how do you leverage your message to reach the right buying audience?

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Kissmetrics

OCTOBER 8, 2020

Recent research in an article by Evinex states that marketers who record their strategies are 538% more likely to complete tasks on time. You have to think long term to reach the most number of consumers for your marketing campaigns. A millennial fashion brand could regularly promote back-to-school outfits near the end of the summer.

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ROI Revolution

MARCH 15, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. As the fashion industry begins to recover in 2021, online and omnichannel strategies will be crucial. 2021 Apparel Trends + Stats. trillion by 2025 and $3.3

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ecomdash

JANUARY 22, 2019

Last year saw new tech clashing with old methodologies, with business trends wavering from old-fashioned to ultra-modern. We took a look at the latest data on consumer habits, spending trends, and shopping behavior to predict what will be the strongest influences on ecommerce in 2019. Consumer Spending is Up. in Q3 2018.

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Consumer eCommerce Retail Reference 76

Fabric

DECEMBER 15, 2023

Navigating consumer habits in the instant gratification economy Lori and Jon kicked off the event by discussing the shift in consumer habits and the rise of the instant gratification economy. They emphasized the need for retailers to adapt to changing consumer expectations throughout the entire shopping journey.

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365 Retail

JUNE 26, 2023

We’ve headlined this article ‘10 reasons why you need SEO’, because well, that works for SEO, but there are £106 billion very good reasons to make sure your SEO is on point. That’s the pot of money UK consumers spent last year on online businesses with clothing and household goods the most popular retail items purchased through the internet.

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