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Convenience Increasingly Trumping Cost on Online Shoppers’ Priority List

Retail TouchPoints

Offering items at a lower price than competitors was once an almost guaranteed method of increasing online conversion rates, but today’s consumers are increasingly prioritizing convenience across the entire shopper journey in making online purchasing decisions. The Linnworks study — which surveyed 1,000 U.S. Source: Linnworks.

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Mapping Customer Journeys to Design the Right Digital Experiences

Retail TouchPoints

And yet, just 11% of consumers agree that companies excel at creating the kind of bespoke experiences that invoke loyalty. 73% of consumers expect companies to understand their needs and expectations. Not surprisingly, delivering an enhanced customer experience is a top five priority for businesses.

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21 Data-Backed Reasons That Point to Why you Should Consider an Omnichannel Strategy in 2022

GetElastic

Taking an omnichannel approach to your commerce strategy will become core for your business to meet modern consumer demands, improve your customer experience and ultimately, your bottom line. 15 years ago the average consumer typically used two touch-points when buying an item and only 7% regularly used more than four. 59% of shoppers?surveyed

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A Guide to Omnichannel Commerce for International Expansion

ESW

Consumers have shifted from shopping primarily in-store to now using a mix of online, mobile and brick-and-mortar channels. To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. What’s the difference between multichannel and omnichannel?

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How to Run an Omnichannel E-Commerce Marketing Campaign

Kissmetrics

If you’re like most consumers, there’s a good chance you interacted with the brand multiple times on different channels using different devices before you paid. To successfully target and convert consumers across every channel and platform, you need a unified marketing strategy. As a brand, you need to keep up.

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Richpanel Review: Multi-Channel Customer Support for Shopify and More

Ecommerce Platforms

That’s not a bad idea, considering consumers are becoming more and more reliant on chat boxes. Platforms like Richpanel include more than a chat box; with features for multichannel communications, customer portals, and workforce management, you’re able to improve upon several areas of your business with one app. Multichannel Support.

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Why Mobile App Customer Experience Lags Behind Other Channels

Sailthru

Every marketer has done painstaking research to understand where mobile makes an appearance along the customer journey. They understand that customers always have their phones, and always expect a personalized, relevant interaction on mobile. Mobile is different. Mobile apps are integral to that experience.