Remove Consumer Remove Mobile Remove Search Marketing Remove Survey
article thumbnail

Measuring Attribution: Solutions to Navigate Consumer Privacy

ROI Revolution

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. Knowing where your sales come from is a critical component of any marketing strategy. In this article, dive into the data for insights into measuring attribution and consumer privacy.

article thumbnail

The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. of the desktop market share as of January 2022. Mobile vs. Desktop.

PPC 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Decades of surveys have shown that a core motivation for brick-and-mortar shopping has been customers wanting to experience products in person before buying them. Undertake the following: Create a sitewide banner that boldly announces purchase-by dates for remote holiday shipping to prevent consumer letdown and brand reputation damage.

SEO 263
article thumbnail

Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

To give you insights into the video advertising landscape, we conducted a survey of over 170 digital marketing professionals from a wide range of industries and business. Mobile is king when it comes to video advertising. In fact, mobile video ad spend has been greater than desktop since 2018. billion by 2025. With 12.6%

article thumbnail

Amazon Prime Membership Growth May Be Flattening; Home Depot Invests Billions in Omnichannel; and What We’ve Learned From the Holiday Season—So Far

Sailthru

In Morgan Stanley’s survey of 1,000 Prime members, 40 percent said they were members in the last quarter of both 2016 and 2017, indicating that membership growth has flattened. In 2015, 26 percent of those surveyed were members, and in 2016 that number increase to 35 percent.

article thumbnail

7 Ecommerce Strategies to Prepare for the 2022 Holiday Shopping Season

ROI Revolution

Between the COVID-19 pandemic, supply chain strain, and inflation concerns, consumers have been starting their holiday shopping earlier than ever. 44% of consumers start their holiday shopping in or before October. For marketers, holiday season prep starts several months before customers start shopping.

article thumbnail

2023 Ecommerce Predictions: Insights From 17 Digital Marketing Experts

ROI Revolution

In 2023, brands that have historically focused on growing their direct-to-consumer business may shift resources to expand their retail and marketplace channels. Lower CPCs on display, Discover, and YouTube can provide relief to annual budgets while expanding a brand’s reach to billions of consumers.