Consumer PPC SEO White Paper 
ROI Revolution
MAY 30, 2023
In addition to the growth in digital media spending, the digital revolution has also affected consumer behavior and decision-making. As consumers are exposed to more options online, they no longer only base their purchasing decisions on the best deals or quality of the product.
ROI Revolution
FEBRUARY 10, 2022
The fifth most popular trend that digital marketing professionals named is direct to consumer , with 49.4% The top strategy for digital marketing professionals this year is SEO , with 55.2% To learn more about amplifying your brand’s PPC success by optimizing for conversions, check out this webinar replay. billion in 2023.
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GetElastic
SEPTEMBER 15, 2021
B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Key statistics show: 41% of large companies consider link building as the most difficult SEO tactic ( Source ).
FastSpring
DECEMBER 18, 2020
According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. Tip #1: Make sure your customers can find you online by investing in SEO. As businesses discover websites using search results, it’s essential to have your website equipped for SEO (search engine optimization).
ROI Revolution
APRIL 12, 2022
Since then, digital search ad spending has increased significantly as brands try to reach the consumers who spend more time online. 28% of marketers use automation in their PPC advertising efforts. 54% marketers name search engine optimization (SEO) as a top initiative for their brand this year. After growing just 5.9%
Kissmetrics
JANUARY 27, 2021
To top it all off, inbound marketing trends shift almost as fast as SEO tactics. So instead of competing for ad space and buying slots, you focus on developing your blog, SEO presence, and social media platforms. You can achieve this with great SEO, blogging, social publishing, and more. The second stage is Convert.
ROI Revolution
FEBRUARY 16, 2023
With all the uncertainty at the start of the pandemic, consumers felt apprehensive about spending their discretionary income. This resulted in high amounts of unsold non-essential consumer goods, which meant retailers had too much inventory that wasn’t being purchased. Many businesses were unprofitable during this time.
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