Remove creator
article thumbnail

The Rise Of The Creator Economy: Creators Displace Advertising Paradigms

Forrester eCommerce

With more than 300 million creators worldwide, the creator economy has grown exponentially over the last several years and shows no signs of slowing down. Creators — individuals who make and monetize social media content — matter to brands because they wield the power to make ideas, trends, songs, or products go mainstream overnight.

article thumbnail

YouTube Woos Creators with Expanded Access to Monetization Tools

Retail TouchPoints

As competition from TikTok and other social media players has increased, YouTube is continuing its ongoing push to keep creators from leaving for greener pastures by helping them make more money more quickly. The new level of YPP is rolling out first to creators in the U.S., According to Hanif, the number of channels in the U.S.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Stanley Tumblers, Sephora Skincare: Creators Are Turning Tweens Into Adults

Forrester eCommerce

It’s because of the unique impact of the creator (also known as the influencer). In 2000, the hottest holiday gifts for tweens were Bratz Dolls and the Nintendo Wii. In 2023, they were 64 oz Stanley tumblers and skincare products from Sephora. My, how have the times changed. Specifically, Gen Alpha (those born […]

Gifts 264
article thumbnail

Claire’s Taps Young Creators for Year-Long Celebration of ‘Gen Zalpha’

Retail TouchPoints

Claire’s has tapped a range of young creators and influencers for its new campaign and a corresponding platform called The Collab, inviting them to share their stories, talents and perspectives through ongoing content development and social dialogue.

Magazine 278
article thumbnail

Over-Scripting Will Sabotage Your Creator Partnerships

Forrester eCommerce

In Forrester’s Q1 2023 B2C Marketing CMO Pulse Survey, nearly three-quarters of US B2C marketing and advertising execs say they plan to partner with creators and influencers in 2023. In our just-released report – Best Practices For Creator Campaigns – we found that over-direction is the […]

B2C 195
article thumbnail

Shopify Debuts Creator Marketplace to Connect Influencers with Merchants

Retail TouchPoints

Shopify has launched a new platform called Shopify Collabs that makes it easier for creators to find and partner with Shopify merchants looking for marketing support. The Collabs marketplace will streamline the process for both merchants and creators to find mutually beneficial partnerships that align with their brands and audiences.

article thumbnail

TikTok Doubles Down on Community, Creators with New Platform Updates

Retail TouchPoints

But TikTok has shared some of the major platform updates that will be announced with the rest of the world, including new features to enable creator partnerships and community engagement. Facilitating Connections Between Brands and Creators. TikTok’s Shopping Ads format. Currently available by invite only in the U.S.,