Retail TouchPoints

NOVEMBER 1, 2022

Increasingly, marketing teams are turning to influencers to help reaffirm and amplify that authenticity in order to build credibility among an increasingly skeptical audience. That is why 39% of marketing agencies and brands now spend 10% to 20% of their overall marketing budgets on influencer marketing, according to Statista.

Social Media 147

Social Media Payments Hobbies Marketing 147

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. “If you build it, they will come.” In the U.S.,

Social Media 278

Social Media Consumer Fashion Shopify 278

Retail TouchPoints

NOVEMBER 7, 2022

In today’s social media-driven economy, the word content has never held more weight and currency. It’s estimated that TikTok users watched 22.6 Yes, some of them are being paid, but the TikTok creator fund only doled out $200 million in 2021. Social media platforms are built off of this philosophy entirely.

Supplies 290

Supplies Social Media Channel Technology 290

Ecommerce Platforms

DECEMBER 11, 2021

TikTok has gained a tremendous amount of notoriety around the globe for the social app's features for quick video sharing, vibrant conversations, and popular games, challenges, and tactics used to entertain users. That means just over 20% of the entire internet community uses TikTok. What's TikTok?

Marketing 104

Marketing eCommerce Social Media Fashion 104

Retail TouchPoints

FEBRUARY 3, 2021

The attention economy will demand that brands bring their best creative selves to the table and traditional methods of marketing and selling will see a rapid decline in effectiveness. Brands and the Widening Class Schism – The “K-shape recovery” will spur further disparity between luxury and mass-market experiences. .

Consumer 342

Consumer Retail Jewelry Arts 342

Ecommerce Platforms

JANUARY 25, 2022

Miss Excel is her name, or at least how people know her on TikTok. The now popular TikToker and Instagram influencer,Kat Norton, promotes her courses through social media and leads users to online training courses for Excel and other Microsoft and Google products. She didn't even have a TikTok at that point.

Payments 118

Payments Social Media Payment Services Article 118

ROI Revolution

JULY 12, 2023

An influencer marketing strategy is an extremely powerful way to promote your brand to your target audience in a way that builds trust. Influencer marketing has the power to affect purchase decisions because of the relationship and trust cultivated with the influencer’s unique audience. Establish trust and authority.

Marketing 78

Marketing Social Media Beauty and Health Food and Beverages 78

Omnisend

APRIL 28, 2023

A side hustle can take many forms, including selling products or services, offering freelance work, or participating in the gig economy. Save time and increase sales with Omnisend’s automated email marketing tools. An easy and efficient way to market your POD store is to leverage a tool like Omnisend. Start now for free 1.

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Smile.io

FEBRUARY 7, 2023

spoke with 20 incredible ecommerce experts who are marketers, CEOs, founders, and actual business owners on their predictions for the future of ecommerce. In an economy where costs matter more than anything, to avoid the race to the bottom is to pull the right levers on the customer experience side.

eCommerce 95

eCommerce Shipping Costs Merchant Services Social Media 95