How Content Creator Marketplaces can Succeed in Serving Buyers and Sellers
Retail TouchPoints
JANUARY 21, 2022
For the last 25 years, online marketplaces such as Etsy, Mercado Libre and Rakuten have been the go-to sources for consumers buying physical goods from creators. But in recent years, particularly during the pandemic, the rapidly growing “creator economy” has opened the door to online shopping hubs that are solely dedicated to digital content.
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