Apple iOS 14.5 Update: Impact on Digital Marketing & Ecommerce Brands [May 2021]
ROI Revolution
MAY 6, 2021
The new update will have a major impact on ecommerce brands who advertise through any iPhone app, as customer data collection and tracking capabilities will drop significantly. . Since Amazon owns their website and app, they are aggregating and storing all of the first-party audience and customer data themselves.
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