Customer Experience Leisure Marketing Operations 
Retail TouchPoints
DECEMBER 29, 2023
The consistent appeal of sneakers and sportswear has grown in recent times with customers, particularly from the Gen Z demographic , continuing to favor them as everyday items for leisure and now work. Yet stock is nothing without the right infrastructure in place.
Retail TouchPoints
MARCH 16, 2023
According to Hofstede Insights, Brazil’s national culture tends toward collectivism (loyalty to a group, such as extended family) and indulgence (prioritizing leisure time). A relevant recent example is Ebay’s operations in China. American consumers also prioritize indulgence but are less likely to prioritize collectivism.
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Retail TouchPoints
DECEMBER 22, 2023
Bridging Physical and Digital Retail Experiences with the Power of QR Codes In order to win over consumers in an increasingly competitive landscape, retailers are turning to technology like QR codes to help bridge in-store experiences with the digital world. Tara Robertson is the Chief Marketing Officer at Bitly.
Retail TouchPoints
AUGUST 17, 2020
It’s essential if you’re going to deliver a consistently good customer experience and is the springboard to exploit opportunities. An agile operation means you are primed to adjust what you do, and are ready to jump and make the most of the opportunities that change brings. partner-run and owned and operated stores.
Retail TouchPoints
DECEMBER 2, 2020
Traditionally, sport/leisure apparel and footwear brand FILA relied primarily on retailers to get its products on the bodies and feet of consumers. Since FILA doesn’t operate its own brick-and-mortar stores, this strategy made good business sense until COVID-19 shuttered physical locations around the globe.
Retail TouchPoints
JANUARY 13, 2021
Here are three easy tips to inject discovery into your retail experience: Focus on engagement, not just conversion: Fun is key! Discovery shopping is about being leisurely, not pushing a customer to purchase. Think beyond the search bar and build experiences that let shoppers explore and be surprised.
Retail TouchPoints
APRIL 17, 2024
If they choose the first path, we recommend turning their stores into stripped-down warehouses of commodity products and cutting their staff and marketing costs to the bone to compete with online entities. Despite this, the industry keeps building them for the convenience of the operators, not the comfort of customers.
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