The Ultimate Guide to Customer Acquisition: Examples, Tips, and Resources
Kissmetrics
JUNE 29, 2021
An important piece of the puzzle is a business’s ability to measure its customer acquisition cost. In the digital marketing realm, this is often referred to as “CPA” or “ cost-per-acquisition.”. You should know how much you need to spend to acquire a customer. Without a customer, you don’t have a business.
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