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How bonuses and incentives help customer retention 

365 Retail

What is customer retention? Customer retention refers to a company’s capacity to convert purchasers into repeat customers, preventing them from purchasing from a rival. Why is customer retention crucial for businesses?

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How to Start a Subscription Business that Works

Ecommerce Platforms

From Birchbox to Dollar Shave Club, and Kiwi Crate to Netflix, we seem to live in a world of subscriptions, whether it be for software, movies, clothing, food, or whatever else you don't mind paying for with a monthly subscription. There's a reason so many subscription-based business models seem to be popping up.

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How to Sell Subscriptions on Shopify (Jan 2022)

Ecommerce Platforms

Convenience is the name of the game for online subscriptions. Many online consumers even seek out dozens of subscription offerings to streamline everything in their lives, from cooking to cleaning, and razors to gift giving. Subscriptions play an essential role in simplifying lives, but they also make for a wonderful business model.

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Post-Purchase Experience And Customer Lifetime Value (CLV): Relationship Goals

lateshipment

Talking about CLV, it’s a calculation used to assess the long-term financial value of a customer. Take this scenario, you possess a Netflix subscription that you renew for $22.99 The idea behind using Netflix as an example is that CLV is easy to calculate for a subscription-based business. every month.

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Customer Loyalty Programs in Retail

365 Retail

By offering digital apps, or membership cards that enable customers to earn rewards or points when making a purchase, retail businesses can further collect data that helps them refine their marketing strategies. When used correctly, customer loyalty programs can be a game-changer in retail, and Starbucks’ success story is testament to that.

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7 Loyalty Program Examples in the Nutrition and Supplements Industry

Smile.io

In order to combat all the increased competition many nutrition and supplement companies are looking at implementing a customer retention strategy through loyalty programs. These rewards fit perfectly well for First Person, as subscriptions are ideal for supplement and nutrition brands.

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8 Tips To Drive Repeat Business As A Retailer

RetailMinded

Did you know that the cost of attracting a new customer is five times more than the cost of retaining the existing one? Because of these exorbitant costs of customer acquisition, businesses are shifting their focus on customer retention to drive repeat purchases among customers. Check out the screenshot below.