Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper
Retail TouchPoints
SEPTEMBER 27, 2023
There are definitely people who see an ad and buy right then, but the majority of shoppers see an ad and then look at reviews, ask friends, Google it and so on.” The ways customers move across channels at different points of the shopping journey. For example, social media was cited as the top touch point ( 40% ) for driving awareness.
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