Entry Popups Could Be Killing Your Conversion Rate (And You Can’t Even Measure It)
Inflow Insights
MARCH 5, 2018
In this article, we’re going to: Explain why A/B tests may not show you the truth about popups. Show you the specific process we use to get much more accurate data about popups and other stats for our clients. Would you park your car and go into the store? Or would you drive by and go to some other store instead?
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