Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s. Of course, you also have the standard KPIs associated with pay-per click (PPC).

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PPC eCommerce Conversion Optimization Social Media 130

Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Algopix

FEBRUARY 22, 2024

Leveraging Amazon’s FBA program allows sellers to streamline logistics and focus on product development, branding, and marketing. With minimal upfront costs and the ability to scale gradually, entrepreneurs can enter the e-commerce market with relative ease. Why Choose Amazon FBA Private Labeling?

Shipping Costs 86

Shipping Costs eCommerce PPC Social Media 86

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

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B2B eCommerce Marketing eCommerce Marketing 78

ROI Revolution

JANUARY 3, 2020

Welcome to the final monthly marketing recap of 2019! For our December 2019 marketing news recap, we’ll be covering some of the biggest news in the digital marketing world since last time , including slowing Instagram growth, new privacy laws impacting the U.S., the best marketing campaigns of 2019, and more.

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

Store Growers

JULY 14, 2023

Last Updated on July 14, 2023 While Store Growers are here to teach you how to take marketing into your own hands, there are cases when one simply needs to delegate tasks. The majority of agencies offer a variety of digital marketing services that go beyond managing Google Ads campaigns that your business might find useful as well.

Social Media 91

Social Media SEO PPC Management 91

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. How should you use these platforms together in your eCommerce marketing strategy?

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PPC eCommerce Social Media Channel 156

Omnisend

APRIL 28, 2023

You can sell your products through your website, social media page, or any other online marketplace. Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. Otherwise, they have access to broader markets. And with mobile commerce , online selling is even more convenient.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

You can sell your products through your website, social media page, or any other online marketplace. Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. Otherwise, they have access to broader markets. And with mobile commerce , online selling is even more convenient.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

ROI Revolution

MARCH 4, 2020

February may be the shortest month of the year, but there was no shortage of February marketing news! Marketing News Highlights. To counter the closing these large department stores Macy’s will be introducing a small format store, the first one being a 20,000 square-foot location in Dallas, TX called Market by Macy’s.

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

Groove

FEBRUARY 2, 2022

This is due to the fact that acquisition efforts require consistent outreach to potential customers through various outlets such as social media, content, email, paid advertising and more. Below, we’ve outlined some strategies to help your eCommerce store attract new customers and accelerate the purchase decision process.

Customer 150

Customer Customer Retention Merchant Services PPC 150

Omnisend

MAY 18, 2021

states have legalized marijuana and cannabis, and CBD retailers stand to benefit from the new marketing opportunities. At the same time, a survey by Rolling Stone reveals that it’s likely the market will spike to an incredible $22 billion by the year 2022. With the coronavirus pandemic, more and more customers are turning to ecommerce.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. How to Analyze Your eCommerce KPI’s. Pay-per-click (PPC).

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PPC eCommerce SEO X-cart 162

BigCommerce

FEBRUARY 1, 2018

Let’s say that you are a solopreneur that has to handle emails from customers, packaging and shipping products, and marketing via your social media networks. Check social media network notifications and post a new update to your social media networks twice a day. Schedule social media.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

ecomdash

DECEMBER 26, 2018

Marketing your ecommerce business involves testing, optimizing, and ensuring your brand message attracts customers to act, all while being ROI-positive. If only there was a marketing tactic that allowed you to pay for marketing dollars, after the sale occurred. Enter affiliate marketing. By 2020, U.S.

eCommerce 108

eCommerce Marketing SEO PPC 108

Inflow Insights

NOVEMBER 14, 2017

Already, hopes are high for this season with experts from Deloitte predicting that eCommerce sales could reach $114 billion. So, if you haven’t already, now is the time to really start kicking off your holiday marketing efforts. Make sure your marketing is visually compelling for those shopping with intent or with curiosity.

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eCommerce Marketing eCommerce Marketing Magento 68

Inflow Insights

NOVEMBER 11, 2021

For most eCommerce businesses, the decision comes down to social media advertising (ie. So, how should you use these platforms together in your eCommerce marketing strategy? The “free market” nature of Google Ads means competitors can bid for your brand name in an attempt to intercept the people searching for you.

Social Media 125

Social Media eCommerce Recommendation PPC 125

Kissmetrics

OCTOBER 6, 2021

The hiccup comes with marketing. That is, the brand is best known in a particular part of the country, and they market their subscriptions to those who lived there and have moved away. Using SEO (search engine optimization) and PPC (pay-per-click) ads can place your brand before your potential audience where they look for you.

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Subscription eCommerce Marketing Reference eCommerce 252

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. A marketing company often grows into a full-service agency — operating in multiple sectors and industries.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Omnisend

APRIL 30, 2021

Jewelry ecommerce isn’t quite at the same stature, but sales are rising and there’s plenty of opportunity for marketers to strike gold in making their brand known. Overall, the global jewelry market grows in value each year, with rings accounting for the greatest share of recent sales. Jewelry Ecommerce Trends.

Jewelry 144

Jewelry eCommerce Marketing Merchant Services eCommerce 144

Ecommerce Platforms

MAY 2, 2018

Ecommerce Marketing. Ecommerce and marketing go hand in hand, which is exactly why Robert Kilonzo created this podcast. The Ecommerce Marketing Podcast walks you through everything you need to know about ecommerce marketing. Ecommerce Empire Builders. EcomCrew.

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eCommerce Small Business Retail Online Retail eCommerce Marketing 187

BigCommerce

MARCH 23, 2017

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

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PPC BigCommerce Recommendation Apparel 408

FastSpring

DECEMBER 18, 2020

As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market.

B2B 148

B2B eCommerce Payment Services SEO 148

Shopping Signals

FEBRUARY 5, 2019

A great way to get started is to hire experienced digital marketing freelancers to do the research, outreach, scheduling and referral setup. 3) Building a Social Media Community around your Niche. People go to social media to browse and seek the opinions of others all the time. Don’t be afraid of paid advertising.

eCommerce 93

eCommerce SEO Social Media PPC 93

BigCommerce

JUNE 6, 2017

I was once asked what the very first thing I’d do if I were to launch a brand new, startup ecommerce business. Like most marketing efforts, the recipe for success isn’t a sexy, breakthrough tactic. It’s not easy, but there are some basic principles you can follow to avoid the landmines frequently stepped on by marketers of every ilk.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Shopping Signals

MARCH 16, 2023

In this article, we’ll take a look at the risks of focusing solely on paid traffic and ignoring SEO for ecommerce. When it comes to driving traffic to your website, there are two main options: pay-per-click (PPC) advertising or search engine optimization (SEO). Overview Of SEO SEO is an essential part of ecommerce marketing.

SEO 52

SEO eCommerce PPC Payment Services 52

Ecommerce Platforms

AUGUST 20, 2021

With this service, you can produce various forms of marketing copy through artificial intelligence. If you’re dealing with multiple websites and spending a lot of time creating copy for those assets, you might find that AI marketing content saves you some serious cash. The opportunities are endless.

Blog 118

Blog Shopify Article SEO 118

Korona

MARCH 23, 2023

A flash sale is a marketing and sales strategy used by eCommerce brands to boost their sales by offering discounted prices for a limited period of time. Take advantage of this attention by leveraging content marketing and social media ads to spread the word about your exclusive deals, thereby bringing in new customers.

POS 52

POS eCommerce Merchant Services Social Media 52

Omnisend

JANUARY 23, 2023

Reading Time: 11 minutes Return on Investment (ROI) is a powerful metric to measure the success of any marketing strategy. And the ROI of email marketing is still impressively high in 2023, compared to other channels. But not all email marketing campaigns are a roaring success. Those professionals are email marketing agencies.

Marketing 166

Marketing Social Media SEO PPC 166

SellBrite

DECEMBER 6, 2017

The same is true in ecommerce marketing. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. 1) Spread the word on social media.

Social Media 165

Social Media Marketing PPC eCommerce 165

Inflow Insights

JUNE 17, 2019

This is typically used as a high-level marketing strategy framework. How did we apply it to the nitty gritty of an eCommerce Facebook Ad campaign strategy? Typically, eCommerce Facebook Ad strategies jump straight to the ‘ Do’ stage. For some paid digital marketing channels, jumping to ‘ Do’ is logical.

eCommerce 104

eCommerce Social Media eCommerce Marketing Customer 104

Shopping Signals

OCTOBER 26, 2016

Once Gabriella came onboard, they started to put a pretty aggressive PPC strategy into practice. Influencer Marketing. That’s a great example of influencer marketing. people wearing the product, posting photos on Facebook, Instagram and all of their social media platforms. Key Takeaways.

eCommerce 75

eCommerce PPC Shopify Social Media 75

Shopping Signals

FEBRUARY 5, 2019

A great way to get started is to hire experienced digital marketing freelancers to do the research, outreach, scheduling and referral setup. 3) Building a Social Media Community around your Niche. People go to social media to browse and seek the opinions of others all the time. Don’t be afraid of paid advertising.

eCommerce 40

eCommerce SEO Social Media PPC 40

BigCommerce

DECEMBER 13, 2017

But Amazon’s dominance offers an upside that is proving lucrative for savvy ecommerce pros who have figured out how to make Amazon work for, not against them. Amazon’s control of market and mindshare isn’t a closed ecosystem. They can be advertised using PPC. They can be promoted via email and social.

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

BigCommerce

NOVEMBER 2, 2017

Gary Vaynerchuk’s “ Jab, Jab, Jab, Right Hook ” method for increase followers and sales through social media. The importance of mobile and social optimization ( 89% of smartphone usage is spent on social media apps! ) 20 Expert Holiday Marketing Campaigns to Drive Sales & Revenue. Utilize social media.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Inflow Insights

JULY 13, 2021

Editor’s note: This blog was originally published in 2016 and has been edited to maintain accuracy and adherence to modern email marketing practices. It’s no secret that email marketing is the driving force behind crucial recurring customer sales. Why Focus on Email List Growth in Your Marketing Strategy? Let’s dive right in.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

ROI Revolution

NOVEMBER 27, 2019

Welcome to November 2019’s marketing news recap! This month has given us a lot to be thankful for in the marketing news world. We’ll talk about drone delivery, what to expect for the holiday season, social media advertising, and oh so much more. Marketing News Highlights. Let’s get started!

Marketing 78

Marketing eCommerce Social Media Gifts 78