With Travel Still Restricted, Simon is Bringing its Outlets to China via Livestreaming
Retail TouchPoints
NOVEMBER 29, 2022
This livestream is one of the first outputs of the new partnership between mall owner Simon ’s online marketplace Shop Premium Outlets (SPO) and Alibaba ’s cross-border ecommerce platform Tmall Global. It was by all measures a huge success — within the first minute viewers increased 10X from 2,000 to 20,000 ; by the end, 1.37
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