7 Questions Every Retailer Should be Asking Itself About Ecommerce and Shopper Loyalty
Retail TouchPoints
MARCH 29, 2021
The collection, preparation and use of data in retail is a “core business.” Ecommerce first promised consumers convenience, but in the last decade it has also brought increasing value to market by combining its transactional data with shopper journey data — offering manufacturers near-real-time metrics on campaign performance.
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