Segmenting and Personalizing the B2B Ecommerce Experience
Blue Acorn
SEPTEMBER 13, 2017
A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI. They allow you to segment your customer base across multiple dimensions so they clump into large, manageable groups. This should be manageable enough for most business models to create a solid buyer journey for each. The Value of Personas.
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