Talking Retail Grocery and product news for independent retailers
The brand’s 30g three-in-one variant is now priced at £11.95, the “lowest price for a 3-in-1 rolling tobacco product in the UK” and its 50g pouch now retails at £19.60, both of which are rolling out across Scotland tomorrow.
Ross Hennessy, head of sales at JTI UK, added: “We know that for many existing adult smokers, price is a key factor when deciding what brand to purchase.
“By repositioning the Kensitas Club Rolling Tobacco range in Scotland, it will allow retailers to capitalise on the brand’s momentum and success over the past 100 years, as well as tap into the growing roll-your-own segment which now generates sales of £3.7bn a year.
“We are confident that the price drop will provide Scottish retailers with an even more competitive product for existing adult smokers and drive incremental sales.”
