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Best Buy Partners with Content-Rich CNET to Share Ads and Expertise

Retail TouchPoints

“This partnership allows us to integrate expert advice throughout every stage of the customer’s shopping journey , as well as leverage these insights to unlock new levels of personalization and engagement for our customers and partners.”

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Brooks Running Partners with Outside Interactive to Deliver Highly Localized Content

Retail TouchPoints

Brooks Running has joined forces with Outside Interactive , a creator of outdoor content, services and experiences, to bring local, personalized content to runners and outdoor enthusiasts across the country.

Outdoor 147
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Lululemon Partners with Peloton on Fitness Content, Pulls the Plug on Mirror

Retail TouchPoints

Lululemon and Peloton have entered a “multi-dimensional” agreement through which Peloton will be the exclusive digital fitness content provider for Lululemon, which will become Peloton’s primary athletic apparel partner. Canada, the UK, Germany and Australia.

Apparel 264
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Sephora, TikTok Partner to Guide Diverse Beauty Brands in Successful Content Creation

Retail TouchPoints

Sephora , TikTok and the Digitas agency have launched a guide to the world of creator content for founder-led beauty brands. The Sephora x TikTok Incubator Program will connect TikTok creators to beauty brands from Sephora Accelerate , the retailer’s program designed to spotlight and nurture diverse players in the beauty space.

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The Range partners with Ideal World to launch livestream with shoppable content

365 Retail

Making shoppable video content entertaining and engaging has never been more important” said Alex Simpkin, CEO of The Range. Partnering with Ideal World and building a store-in-studio was a perfect solution for us. Retailers have never had a greater need for high-quality, shoppable content that can be used across multiple platforms.

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TelevisaUnivision to Debut Shoppable TV Experience at Latin American Music Awards

Retail TouchPoints

Spanish-language media and content company TelevisaUnivision has partnered with Shopsense AI to make some of its programming, on both linear and streaming platforms, shoppable. With this new partnership, TelevisaUnivision joins a growing roster of networks working to make their television content shoppable.

Mobile 199
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525: The Dreaded March Google Core Update And It’s Implications On Content Creation

My Wife Quit Her Job

Welcome to a brand new segment of the show called Profitable Audience where my business partner Toni and I discuss all things related to content creation and building an audience. In today’s episode, Toni and I discuss the March Google Core update which has huge implications on the future of content creation.

eCommerce 228