Mondelēz International is rolling out a 60p price-marked format for its Cadbury Dairy Milk Caramel single bar, in a move designed to help retailers “drive sales in the singles category”.
The company said more than a third of all bars in independent and symbol stores are Cadbury bars, which “sell at a rate of two per second”.
It also said Cadbury Dairy Milk single price-marked packs “achieve a better unit rate of sale than the non-price marked packs”.
Tagged with: cadbury dairy milk chocolate confectionery confectionery Mondelez international
Talking Retail Grocery and product news for independent retailers
