St Pierre gets festive with consumer-facing Christmas campaign

By Éilis Cronin in Biscuits & Cakes 13th October 2020

Bakery brand St Pierre is launching its first Christmas consumer campaign, in a move designed to “present the brand as key to Christmas dining occasions”.

The campaign consists of digital PR, advertising, shopper marketing, and social media activity, as well as recipes on the brand’s website to “demonstrate the versatility of St Pierre’s brioche products”.

Jen Danby, head of marketing at St Pierre Groupe, said: “Our St Pierre products lend themselves so well to so many meal occasions and we really want to add a splash of magic and inspire our nation of home cooks to ‘make everyday magnifique’, with simple recipes, tips and tricks to elevate their everyday meals.”