Thu.Dec 28, 2023

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Connected Packaging: Closing the Sustainability Gap Between Intention and Action

Retail TouchPoints

BCG’s research into consumers’ sustainability attitudes and actions is a very stark expression of three fundamental problems related to sustainability: 1. There are a raft of governmental targets and commitments that have no chance of succeeding unless they are actively understood by consumers and put into practice. 2. There are a host of global brand companies that, though they nod to more sustainable practices and have extensive roadmaps, have not found the investment ambition to bring their c

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US Beer Industry Faces Its Worst Point in 25 Years

RetailWire

The beer industry is undergoing what appears to be a significant transformation. Current trends suggest that the industry's U.S. shipments will fall to their lowest level in a quarter-century by the end of the year.

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The Container Store Names New Digital Chief, SVP of Stores

Retail TouchPoints

The Container Store has promoted two executives as it continues to focus on strengthening its “Custom Spaces” business. Lindy Rawlinson, formerly EVP of Ecommerce and Digital Marketing has been promoted to Chief Digital Officer; and Jennifer Pape formerly of VP of Stores has been elevated to SVP of Stores. Both Rawlinson and Pape will report directly to CEO and President Satish Malhotra.

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A Beginner’s Guide to Amazon’s Sponsored Display Video Creative Feature

Algopix

In the expansive and ever-evolving world of e-commerce, Amazon stands as a formidable platform, offering sellers an array of sophisticated tools to fortify their advertising endeavors. Among these tools, the Sponsored Display Video Creative feature has emerged as a transformative asset, holding the potential to reshape the trajectory of advertising strategies.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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My Top SEO Tutorials for Beginners

Practical eCommerce

Optimizing a site for search engines is complicated. Here are helpful primers for getting started. The post My Top SEO Tutorials for Beginners appeared first on Practical Ecommerce.

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The Backroom: Doug Stephens’ retail predictions for 2024

RetailDive

The retail and branding expert discusses the state of the consumer, the habits companies should leave behind in 2023 and what lies ahead in the new year.

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More Trending

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Free shipping is more important to shoppers than same-day delivery: Forrester

RetailDive

The costs of implementing same-day and next-day delivery might not be worth it given the level of consumer interest in the service.

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Westside Pavilion Bought by UCLA Instead of Google

RetailWire

The University of California, Los Angeles has acquired control of the Westside Pavilion property.

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Privacy-First, Precise, and Scalable: Targetable Contextual Audiences Have Arrived, and They’re Here to Stay

Digital Doughnut

Content often inspires us to do something, to think or feel something which resonates with how people perceive brands and marketing messages. Contextual audiences work the same way, looking at who shares a common interest to create targetable audiences of any composition at scale on the open web. There is no need for data beyond what is on the page, contained in the text, images or sentiment.

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Harvard Study Reveals Social Media Companies Made $11B in US Ad Revenue From Minors

RetailWire

A recent Harvard study has found that social media companies have collectively made over $11 billion in U.S. advertising revenue from minors.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Currys and Pennies Surpass ÂŁ1 Million in Charitable Contributions through Customer Micro-Donations

365 Retail

Currys, in partnership with the award-winning UK fintech charity Pennies , has successfully raised over ÂŁ1 million for charity. This milestone has been achieved through customer micro-donations, demonstrating the power of collective small contributions. The partnership has enabled support for various charities, including the Digital Poverty Alliance in the UK and My Canine Companion in the Republic of Ireland (ROI).

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Federal Trade Commission Sues Largest Christian University in US Over Advertising

RetailWire

The Federal Trade Commission is suing the largest Christian University in the U.S., Grand Canyon University, for deceptive advertising.

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New Year’s Eve Revelers Paying Upwards of $12K to Ring in 2024 in Times Square

RetailWire

Times Square may be the place to be as far as ringing in New Year's Eve. However, saying hello to 2024 is going to cost some partiers big time.

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General Motors Challenges San Francisco Over Hefty Taxes

RetailWire

American vehicle manufacturing behemoth General Motors (GM) is battling the City of San Francisco with a lawsuit.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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AirTag Helps Track Down Stolen Luggage From Charlotte Douglas International Airport

RetailWire

A family from Miami used an Apple AirTag to track their stolen luggage from the Charlotte Douglas International Airport.

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Billionaire Lei Jun Aims To Beat Tesla and Porsche With Xiaomi’s First EV

RetailWire

The billionaire co-founder of Xiaomi, Lei Jun, has unveiled an extensive plan to enter China's electric automotive market and compete with car giants such as Tesla and Porsche.