Robinsons re-launches Refresh’d range with new flavours

Raspberry & Apple and Peach & Mango will roll-out from this month in new single-serve 500ml bottles (£1.45), supported by Robinsons “Let There be Fruit” summer campaign and out-of-home, social and digital activity across July and August.

Phil Sanders, out-of-home commercial director at brand owner Britvic, said: “As restrictions ease over the coming months, it will be crucial for retailers to offer their customers soft drinks in on-the-go formats that they instantly recognise in the chiller.

“Relaunching this full tasting range will help retailers capitalise on the changing consumer habits and needs, while providing them with a no added sugar alternative.

“This is crucial for retailers, especially at a time when half of the population are actively trying to reduce sugar in their diet.”

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