Talking Retail Grocery and product news for independent retailers
The range consists of four flavours – Mango, Strawberry, Cherry and Rhubarb – and retail at £1.50 per can.
The cans also tap into the trend for “low calorie, low ABV ‘spritz’ drink”, with each can containing only 99 calories and a 4% ABV.
Graeme Sharp, brand manager for Lambrini, said: “As we approach the spring/summer season, convenient drinks formats for barbeques and picnics are key.
“Our new range of ready to drink Lambrini cans, with their line-up of much-loved fruity flavours is perfect for tapping into this opportunity.
“With a 4% ABV, 99 calories and just £1.50 per can, they are also a great option for those who are looking for lower alcohol, lower calorie options at a really great price.
“We are confident that this exciting new offering will provide retailers with a significant sales opportunity as shoppers continue to seek out convenient, great tasting alternatives to prosecco and fruity wines at a really accessible price point”.
