Spar Prosecco Rosé 750ml will be available from 30 November with an introductory offer of £7.99 until 10 March 2021, when it will retail at £9.
The company expects to sell several tens of thousands of bottles for Christmas and New Year.
Philippa Carr, wine consultant to Spar, said: “Spar is really excited to bring top quality Prosecco Rosé to convenience shoppers.
“The new Prosecco Rosé is a deliciously fruity sparkler perfect for the festive season and would make a wonderful choice for Christmas gifting.”