Talking Retail Grocery and product news for independent retailers
Lambrini’s Cherry and Strawberry variants are available now to Best One, Go Local, Day Today, and Key Store (Scotland) retailers, priced at £2.99.
The brand said the flavours tap into growing consumer demand for fun, fruity, and refreshing drinks at an accessible price point – ensuring widespread appeal.
Kayleigh Forbes, brand manager for Lambrini, said: “Since our Cherry and Strawberry flavours were removed from the shelves, we’ve been inundated with responses from fans to reintroduce them, so we’ve taken this on board and are very pleased to announce that they’re back.
“In light of the recent post dilution duty tax, the flavours will be retuning with a slightly lower ABV of 4%, which enables us to maintain the same price point for our customers.
“During lockdown we’ve also seen strong growth within Perry, with more people entering the category vs last year as they look for tasty sparkling drinks which are more affordable than Prosecco and other fruity wines.
“Therefore, with a combination of our existing, loyal fan base, plus the addition of these new shoppers entering the category, we’re confident that the return of our Lambrini flavours will present a significant sales opportunity for retailers”.
