Retail TouchPoints

OCTOBER 14, 2020

The platform also gives consumers the ability to opt in to the offers, making it a privacy-friendly method to engage customers. The retailer leverages an identity marketing platform to verify the status of each consumer tribe, giving it the flexibility to make these offers exclusive while reducing discount abuse.

Merchant Services 278

Merchant Services Retail Supplies Travel 278

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What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

Customer Data

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

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